Very poorly worded memo from GM - no more use of the term "Chevy"

[1stBowtie]

No it is not true.

Detroit (AP) -- Turns out you can take your "Chevy to the
levee" or any other darn place you please.
General Motors Co. on Thursday backed off a "poorly worded"
internal memo that asked employees to refer to the brand only
as "Chevrolet" in an effort to create consistency.
GM says in a statement that it "in no way" is discouraging
anybody from using the name Chevy. The internal memo was part
of an effort to develop a consistent brand name as it tries to
broaden its global presence.
There have been many pop culture references to Chevys.
Perhaps the best known is in Don McLean's "American Pie." Its
signature sing-along chorus begins, "Bye bye, Miss American
pie, drove my Chevy to the levee but the levee was dry."

[GrnMchin]

Originally Posted by SummoneR

This is the same thing all new "Marketing" people are doing. In working in Architectural firms a lot of them sound like Lawyers. they usually comprise of the principals names. which is typically foreshortened to the first letter of the name abbreviation. I have seen amny firms do this, but in their official marketing material they always go by the complete name. Anytime an employee would reference who they represent they had to mention the entire name, but internally it was always the 2-4 letter abbreviation. I think this is all they are getting at.

That make sense, but they should have kept it to themselves and left the media out.. The media ran with the ball and created an up roar over nothing once again..

[nassau97]

The a**hole that came up with this needs to get a life and then get fired!! Chevy has always been Chevy

[FenwickHockey65]

Originally Posted by GrnMchin

That make sense, but they should have kept it to themselves and left the media out.. The media ran with the ball and created an up roar over nothing once again..

Hence the reason it was an INTERNAL memo. It wasn't supposed to get out.

Seriously folks. You're making a big deal out of nothing. Spending bailout money? This won't cost GM anything.

Again, you're just going to hear "Chevrolet" a lot more. It makes no difference unless hearing the full brand name is insulting to you or something.

[Berean]

Originally Posted by 1stBowtie

There have been many pop culture references to Chevys.
Perhaps the best known is in Don McLean's "American Pie." Its
signature sing-along chorus begins, "Bye bye, Miss American
pie, drove my Chevy to the levee but the levee was dry."

Good thing Don was going to the levee. The song would have been a little different if he was going to the fjord.

[GrnMchin]

Originally Posted by FenwickHockey65

Hence the reason it was an INTERNAL memo. It wasn't supposed to get out.

Seriously folks. You're making a big deal out of nothing. Spending bailout money? This won't cost GM anything.

Again, you're just going to hear "Chevrolet" a lot more. It makes no difference unless hearing the full brand name is insulting to you or something.

I only saw two reports an none stated the memo was internal, but that wouldn't stop the media. Thats why I only trust part of what I read anymore..

[FenwickHockey65]

Originally Posted by GrnMchin

I only saw two reports an none stated the memo was internal, but that wouldn't stop the media. Thats why I only trust part of what I read anymore..

Oh the media definitely ran with it. It was just an email sent out from the Ren Center to ask employees to start referring to the brand as "Chevrolet" in order to tie in with new marketing campaigns. Somehow it got into the wrong hands or a chatty employee leaked it to media sources.

Like you said, both the news reports I saw today didn't reference the fact that it was an internal memo at all. This whole thing is getting blown out of proportion.

[john2000car]

Originally Posted by ObseSSed

Marketing Execs involved in this one got egg on their face. What are those guys talking about in the boardroom anyway? Someone actually thought they should write a memo about this? It's a wonder they could produce the Camaro. Thank God for big miracles.

Actually, it was the 'old' GM that designed and produced the Chevy Camaro (concept) with our good 'old' operations team that is mass producing it.

This kind of thing is what I am/was afraid of happening. The worry is that the 'new' management team might only think about money and their own image/legacy (that the turn around was their idea)and not that of the brand/company loyalties.

I say, based on the current and immediate future GM vehicles, that the 'old' GM manangement had/has ushered in and planned for the GM turn around.

I am just hoping and praying that the new mgt team doesn't screw it up. I really do wish them well!

PS: Just got to say that during their own negotiations our other competitive brethren car companies DID piggyback/use/leverage the plans and contracts dictated to GM. All without getting 'pie on their face' and with all the advantages (other than their huge debt).

LOVE MY CHEVY CAMARO AND LOOKING FORWARD TO THE CHEVY VOLT AND THE CHEVY CAMARO Z28.

[john2000car]

Originally Posted by COPO_Chevy

Like I stated on the other thread on the same subject..

I don't see it being that big of a deal(or even a deal at all..)..their not forcing everyone to stop using Chevy and to say Chevrolet..it's just in their marketing department that they will be use Chevrolet in their adds. Honostly, I can see and understand why they did it, just feels more professional and carries more of a statement.(IMO)

I guess goes to show how far the media will take something and twist it. Seems like alot of articles on this subject try to make it seem as if GM is making it a crime for everyone to say the word Chevy..and its not really true at all...

I absolutely agree with you 150%. This is the best example of how some, if not most of the media (particularly NBC/CNBC), continues to build opinion against GM. They are biased in favor of another car mfg. An anti-comment that was made a couple of months ago on one of their cable channels fired me up enough to send them an email to correct their half-truth comment. Not that it made any difference, but it sure did make me feel good at the time.

This just goes to show the power of what a leaked comment to an already biased media can do. Guys, unfortunately, we have a lot of work to do.

Try leaking to the media that the Chevrolet/Chevy Camaro has outsold its counterparts 11 of past 12 months and see what story results. Obviously, they aren't gonna comment on that one. Even if they did, I can use my imagination to figure out what it would sound like. The media still loves those ad dollars coming in tho, so that they can keep their cush opinionated jobs.

[SummoneR]

Originally Posted by GrnMchin

That make sense, but they should have kept it to themselves and left the media out.. The media ran with the ball and created an up roar over nothing once again..

[COPO_Chevy]

Originally Posted by john2000car

I absolutely agree with you 150%. This is the best example of how some, if not most of the media (particularly NBC/CNBC), continues to build opinion against GM. They are biased in favor of another car mfg. An anti-comment that was made a couple of months ago on one of their cable channels fired me up enough to send them an email to correct their half-truth comment. Not that it made any difference, but it sure did make me feel good at the time.

This just goes to show the power of what a leaked comment to an already biased media can do. Guys, unfortunately, we have a lot of work to do.

Try leaking to the media that the Chevrolet/Chevy Camaro has outsold its counterparts 11 of past 12 months and see what story results. Obviously, they aren't gonna comment on that one. Even if they did, I can use my imagination to figure out what it would sound like. The media still loves those ad dollars coming in tho, so that they can keep their cush opinionated jobs.

Precisely, you give anything to the media and they will turn it inside out and twist it in away that makes that particular article of information be represented in away they what it to be..I honestly don't see how anyone could trust the media with stunts such as these..and well..its rather. Really its the main reason why I try not to base information off of the media..

And hey..it may not have done much, but at least you got your word in on the matter and it let off some steam. No one can blame you for that. As far as I see it..

Me= 1 Media's effect=0...

[2SSARMY]

Man I guess anyone can get a job on the GM ad team

[CamaroSpike23]

Originally Posted by GrnMchin

I only saw two reports an none stated the memo was internal, but that wouldn't stop the media. Thats why I only trust part of what I read anymore..

when does anything ever stop the media

[TAG UR IT]

I can't believe the guy who sent out this memo.

This is just pathetic. I mean, give me a BREAK! I've owned 9 CHEVY'S and guess what? Knowing that they are called Chevrolets and not Chevy's had NO influence in my purchasing decision. I LOVE CHEVY. I LOVE CHEVROLET. It does not F'ing MATTER. GIVE ME A BREAK. There are MORE important things in the whole advertisement arena than the use of Chevy vs Chevrolet. Psh...