New Corvette Commercial

FenwickHockey65 · 07-12-2010, 11:21 PM

Quote:

Originally Posted by nsap

New Corvette Commercial Rockets To TV
Is Chevrolet putting forth major efforts to move the Corvette upscale?
www.gminsidenews.com
July 12, 2010
By: Nick Saporito

Airing for the first time tonight is an all-new 2011 Corvette commercial. The ad marks the first Corvette-exclusive commercial Chevrolet has aired in years. Between this new commercial, Corvette's new "Engine Build Experience" and other moves seem indicative that the bow-tie brand is eagerly attempting to move the Corvette's image upscale.

The new commercial compares the Corvette with that of a space rocket by correlating the innovation and craftsmanship of a rocket to that of the Corvette. Throughout the majority of the ad Chevrolet showcases scenes of assemblers hand-building the Corvette Z06 and ZR1 engines. Toward the end of the ad the commentator clenches at the American heritage of the 56 year old icon by saying, "America still builds rockets."

Several weeks ago General Motors assigned a former Cadillac communications employee to be the lead public relations person for the Corvette. GM has not specified why they are now placing so much effort on the marketing and public relations behind the Corvette-- a product that has been on the market since 2004.

It certainly leads us to believe that GM is eager to push their corporate flagship's image up to the level of the car's performance capability.

motorhead · 07-12-2010, 11:22 PM

That makes me want to trade my camaro in on one.

Sax1031 · 07-12-2010, 11:23 PM

sales of corvettes are hurting.

like the commercial though.

shank0668 · 07-12-2010, 11:41 PM

Good commercial, We need a Camaro one.

guiLT · 07-12-2010, 11:44 PM

Awesommee!

TheCaptain · 07-12-2010, 11:52 PM

That commercial is awesome. Incredibly awesome.

305pride · 07-12-2010, 11:55 PM

the camaro doesnt need any commercials. the corvette does. love the corvette tho.

*Mr. Wyndham* · 07-12-2010, 11:57 PM

Awesome Commercial.

I hope to see one specifically for the Camaro. Sorta like that...sorta like some recent Cadillac commercials. Anything to get your heart racing.

2010 SSRS · 07-13-2010, 12:20 AM

Very cool commercial

*DGthe3* · 07-13-2010, 02:39 AM

Anyone else smile when they saw the pushrod going in?

Quote:

Originally Posted by shank0668

Good commercial, We need a Camaro one.

Why?

Sax1031 · 07-13-2010, 03:04 AM

Quote:

Originally Posted by DGthe3

Anyone else smile when they saw the pushrod going in?

I remember in the late 90s I was hoping by this time that electronic valvetrains were going to be in cars like the Corvette.

I can't wait till we get rid of the cam/cams all together.

rayhawk · 07-13-2010, 08:24 AM

Quote:

Originally Posted by Sax1031

I remember in the late 90s I was hoping by this time that electronic valvetrains were going to be in cars like the Corvette.

I can't wait till we get rid of the cam/cams all together.

Don't hold your breath for that one.

dmax86 · 07-13-2010, 08:27 AM

I want a rocket!! :(

BackinBlackSS/RS · 07-13-2010, 09:06 PM

Even the Corvette gets a commercial.

07-12-2010, 11:44 PM	#5
guiLT Tampa Gulf Coast Family Drives: 2001 Maxima Join Date: Oct 2009 Location: Tampa, Florida Posts: 6,585 View My Garage	Awesommee! __________________

07-12-2010, 11:52 PM	#6
TheCaptain N7 Spectre Drives: 14 ATS Performance 3.6L AWD Join Date: Jul 2008 Location: Moosomin, Saskatchewan, Canada Posts: 2,732 View My Garage	That commercial is awesome. Incredibly awesome. __________________

07-12-2010, 11:55 PM	#7
305pride Drives: 3.4l 1995 camaro Join Date: Apr 2009 Location: miami, fl Posts: 2,202	the camaro doesnt need any commercials. the corvette does. love the corvette tho. __________________ just call me alex. they make anti-me PSA's cos im dope lmao

07-12-2010, 11:57 PM	#8
Mr. Wyndham I used to be Dragoneye... Drives: 2018 ZL1 1LE Join Date: Jan 2007 Location: Buffalo, NY Posts: 31,873 View My Garage	Awesome Commercial. I hope to see one specifically for the Camaro. Sorta like that...sorta like some recent Cadillac commercials. Anything to get your heart racing. __________________ *"Keep the faith."* - Fbodfather

07-13-2010, 12:20 AM	#9
2010 SSRS Drives: 3 V8 Camaros Join Date: May 2009 Location: The Ocean State Posts: 111,186 View My Garage	Very cool commercial __________________ Jannetty Racing JRE Street Package

07-12-2010, 11:22 PM	#2
motorhead Drives: Love the one you're with Join Date: Sep 2009 Location: Downtown Charlie Brown Posts: 11,849	That makes me want to trade my camaro in on one.

07-12-2010, 11:23 PM	#3
Sax1031 Drives: 2000 Mustang GT Join Date: Jul 2009 Location: Elgin,SC Posts: 2,707	sales of corvettes are hurting. like the commercial though.

07-12-2010, 11:41 PM	#4
shank0668 Drives: '14 LML/'06 LJ/'76 Trans Am Join Date: Feb 2008 Location: Ohio Posts: 8,438 View My Garage	Good commercial, We need a Camaro one.

07-13-2010, 08:27 AM	#13
dmax86 Drives: 2016 Z06 C7R Join Date: Apr 2010 Location: HOUSTON, TEXAS Posts: 1,019 View My Garage	I want a rocket!! :( __________________ 2013 ZL1 BONE STOCK! LOL

07-13-2010, 09:06 PM	#14
BackinBlackSS/RS Go Blue!!!!! Drives: 2012 Cruze LT Join Date: Mar 2009 Location: Indiana Posts: 23,290	All Star game Corvette commercial Even the Corvette gets a commercial. Last edited by KILLER74Z28; 07-14-2010 at 11:21 AM.

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