Cadillac To Cover Maintenance For Four-Years/50,000 Miles

[Cmicasa the Great XvX]

Press Release
DETROIT – Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.

The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection.

“Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale,” said Kurt McNeil, vice president of Cadillac sales and service. “The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers.”

Cadillac Premium Care Maintenance launches with the arrival of the 2011 model Cadillacs. The CTS family, which is being expanded this year to include the all-new CTS Coupe, will be the first of the 2011 models to arrive at U.S. dealerships in late summer.

Premium Care Maintenance is the latest in a host of Cadillac initiatives that elevate the luxury ownership experience. It joins other Cadillac customer service and ownership benefits including:

* Five-year, 100,000-mile Powertrain warranty along with standard 24/7 Roadside Assistance and Courtesy Transportation.
* Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.
* Standard one-year OnStar Directions and Connections plan, which includes Automatic Crash Response, Turn-by-Turn Navigation, Vehicle Diagnostics and Stolen Vehicle Assistance.
* Standard XM Radio with a three month trial.


In 2009, Cadillac placed second in the industry in both the Sales Satisfaction Index and Customer Satisfaction Index studies from J.D. Power & Associates. A survey by AutoPacific of 2010 new vehicle buyers rated Cadillac No. 1 in total satisfaction.

[Cmicasa the Great XvX]

I won't lie.. since as long ago as me buying my STS back in '05 I have been getting pretty much the same treatment as this offers on everything from Cabin Filters to Oil changes... The one time in 4 years I had to change my PADS.. the Dealer did it for me free of charge. Now I will admit that I am friends with the owner.. but he never told them to do this for me.

My current '09 CTS-V has had it's oil changed, along with the Cabin Filter back at 5K miles... No Charge...



Maybe it's my personality...

[LOWDOWN]

This program has run in Canada for several Model Years, now...very successfully. It pretty much guaratees the Dealer all manner of Customer sales and service follow-up...constant contact should be "beneficial" if done "properly"...

Why not expand this (instead of mega-buck incentives) to ALL Divisions?

[TheCaptain]

Good news for the states, you guys get a program we have had for a few years already! Finally we got something before you guys did! *woot*