Chevrolet signs Tim Allen as brand's new voice

camaro5 · 09-03-2010, 06:31 PM

GM Press Release:

Quote:

Tim Allen to be the Voice of Chevrolet

- Actor's Voice to be Prominent in Television Advertising
- Debuts Sept. 7 in TV Spots for the All-New Chevrolet Cruze

DETROIT – Television and movie star Tim Allen will be the voice of Chevrolet, beginning with the TV advertising for the all-new 2011 Chevrolet Cruze. The first ads for the Cruze will air next Tuesday, Sept. 7, Chevrolet announced today.

"Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers," said Joel Ewanick, vice president, U.S. marketing, General Motors. "His passion for all things cars makes him the perfect match for the Chevrolet brand."

Allen is best known for his work in television's "Home Improvement" and movies including the "Toy Story" trilogy, as the voice of Buzz Lightyear, and "The Santa Clause" franchise. He is a native of the Detroit area and has a long-standing love affair with automobiles.

Allen has an extensive car collection, including personally designed versions of a 1996 Chevrolet LT5 Impala SS, a 2000 Cadillac DeVille DTSi.

"Everyone knows Tim Allen is a 'car guy' with Michigan roots," said Debbie Crispin, owner, Bill Crispin Chevrolet of Saline, Mich. "What a great voice for Chevrolet."

Allen will debut in the advertising for the all-new Chevrolet Cruze, which will use accolades from the news media and comparisons to competitive cars in the compact segment to introduce the Cruze to the marketplace. These ads will be followed by additional television ads with a large social media component, product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze.

"Tim Allen will be the voice in our Cruze advertising, but the car will be the star," Ewanick said. "Our communication on the Cruze will highlight the car, its features and its competitive advantages."

Advertising will ramp up later this fall, as the Cruze begins arriving in volume at dealerships.

The TV ads were produced by Goodby, Silverstein and Partners and include four :30 second spots.

R R R

lets_go_bills · 09-03-2010, 06:36 PM

I don't think so Tim.

rmnc3r · 09-03-2010, 06:39 PM

If that's the case, I think they'd be better off with Steve Smith as Red Green.

*The_Blur* · 09-03-2010, 08:23 PM

He's got a good voice and a lot of people recognize him. This sort of passive familiarity makes him a good choice in my opinon.

CaniacFan · 09-03-2010, 08:25 PM

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

*The_Blur* · 09-03-2010, 08:28 PM

Quote:

Originally Posted by CaniacFan

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

I'm guessing you didn't hear about Chevrolet's new slogan.

Toasty · 09-03-2010, 08:41 PM

I like it. I think he'll have more widespread familiarity and appeal than Howie.

Tessa · 09-03-2010, 08:45 PM

Quote:

Originally Posted by CaniacFan

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

Maybe they should hire Woody too!

GearHeadPeter · 09-03-2010, 08:46 PM

As long as Tim doesn't drop an I-Beam on the Cruze like he did on the 55 Nomad in his show it will be great.

Skoulikimou · 09-03-2010, 08:58 PM

they should chose James Earl Jones

lets_go_bills · 09-03-2010, 09:20 PM

I know these incidents happened a long time ago but I can't help but look at his arrests for possession of cocaine and DUI. Someone who was DUI as a car company spokesman? Kind of an oxymoron, no?

dannkimmel · 09-03-2010, 09:28 PM

i love this guy hes rate up there with jay leno as a lover of the automobile.
as far as the past goes he payed his debt and is a great role model for those that say people cant change.

let he who has no sin cast the first stone..........

oldfriend · 09-03-2010, 09:31 PM

Quote:

Originally Posted by rmnc3r

If that's the case, I think they'd be better off with Steve Smith as Red Green.

I would love to have the voice of AL GORE yes that one , on the ads for the CAMARO !!!!

*mlee* · 09-03-2010, 09:36 PM

Great Choice...

09-03-2010, 08:23 PM	#4
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,768	He's got a good voice and a lot of people recognize him. This sort of passive familiarity makes him a good choice in my opinon. __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

09-03-2010, 08:46 PM	#9
GearHeadPeter US Navy Vet Drives: 2011 2LT/RS, 65 Mustang GT Fastback Join Date: Oct 2009 Location: Gilbert, AZ Posts: 1,567	As long as Tim doesn't drop an I-Beam on the Cruze like he did on the 55 Nomad in his show it will be great. __________________ 2011 - 2LT/RS - RY, A6, Gray Interior - Team LLT: 3rd Camaro on this forum to have a Mylink installed. Installation by GEN5DIY, Heritage Grill, Lloyds Premium Ebony Camaro RS floor mats, Empire Billet Camaro Black sill plates, AAC: LED footwell & interior lighting, Rear Courtesy Lights, LED side markers/turn signals, Plasma P13W DRl bulbs, Formula 1 Pinnacle Series tint, Roto-Fab Yellow CAI & Fuse cover, Technostalgia Afterburner LED taillights, EmblemPros custom V6 hydrocoated carbon fiber/RY engine cover, Pfadt Sport sway bars, Ofer's Backup Camera, and full Brembo brake conversion.

09-03-2010, 09:36 PM	#14
mlee CamaroFans.com Drives: ZLE & ZR2 Join Date: Oct 2008 Location: Conroe, TX Posts: 37,973 View My Garage	Great Choice... __________________

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Since when is a 300+ hp muscle car considered settling?	Thrillz	Camaro V6 LLT Engine, Exhaust, and Bolt-Ons	130	09-28-2010 08:13 PM
Think about this and the Z28 5th gen	13F20	Camaro ZL1 Forum - ZL1 Specific Topics	41	09-04-2010 01:59 AM
2G1FT1EJ1A9101351....#3800..!! :) x INFINITY!!	Matrix	Camaro Price \| Ordering \| Tracking \| Dealers Discussions	14	03-29-2009 10:42 PM
Twinned Vehicles: Same Cars, Different Brands	TRIXXTERR	General Automotive + Other Cars Discussion	31	10-02-2008 07:33 PM

09-03-2010, 06:36 PM	#2
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	I don't think so Tim.

09-03-2010, 06:39 PM	#3
rmnc3r Drives: me up the wall. Join Date: Dec 2009 Location: Lakewood, CA Posts: 471	If that's the case, I think they'd be better off with Steve Smith as Red Green.

09-03-2010, 08:25 PM	#5
CaniacFan Drives: '10 SS CGM #75,288, '14 Stingray Join Date: Aug 2009 Location: Wake Forest, NC Posts: 3,938	Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me? I guess as long as he doesn't say, "to infinity and beyond".. Sorry, had to go there..

09-03-2010, 08:41 PM	#7
Toasty Custom User Title :D Drives: 2011 Summit White 2LT/RS Join Date: Dec 2009 Location: Bolingbrook, IL Posts: 2,342	I like it. I think he'll have more widespread familiarity and appeal than Howie.

09-03-2010, 08:58 PM	#10
Skoulikimou Drives: Camaro SS LS3 2010 Join Date: Jan 2010 Location: kuwait Posts: 140 View My Garage	they should chose James Earl Jones

09-03-2010, 09:20 PM	#11
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	I know these incidents happened a long time ago but I can't help but look at his arrests for possession of cocaine and DUI. Someone who was DUI as a car company spokesman? Kind of an oxymoron, no?

09-03-2010, 09:28 PM	#12
dannkimmel Drives: 1lt,rjt,m6 &2004 harley Join Date: Jul 2009 Location: kendall ny Posts: 96	i love this guy hes rate up there with jay leno as a lover of the automobile. as far as the past goes he payed his debt and is a great role model for those that say people cant change. let he who has no sin cast the first stone..........