GM Reveals 2016 Chevrolet Malibu

[King T]

[King T]

This is from the 2014 Year end sales thread I had started that shows what the midsize market was like in 2014 (and the Malibu's place in it)

U.S. Midsize Car Sales In 2014

As the U.S. auto industry collectively reported a 6% year-over-year increase in sales volume in calendar year 2014, midsize car sales increased, as well.

Barely.

Growth in America’s midsize car market was slow in 2014, the second consecutive year in which the overall auto industry moved forward at an impressive rate while midsize car growth was unimpressive.

Yet in 2014, the most dominant midsize cars did in fact expand their sales at a healthy clip. The best-selling Toyota Camry was up 5% to 428,606 units, the Camry's highest total since 2008. America's second-best-selling car, the Honda Accord, posted a 6% improvement compared with 2013, to its highest total since 2007. Sales of the third-ranked Nissan Altima, America’s fourth-best-selling car overall, climbed 5% to a record-high 335,644 units. Nissan set an Altima U.S. sales record in 2014.

The fourth-best-selling midsize car, Ford’s Fusion, also ascended to record highs with a 4% year-over-year increase. The fifth-ranked Hyundai Sonata, after starting slowly with the seventh-generation car in the latter portion of the year, ended 2014 up 7% compared with the 2013 calendar year.

Combined, those five top sellers were up 5% to 1,676,420 units in 2014, increasing their share of the midsize market to 69% from 66% in 2013.

The impressive improvements from those five top sellers resulted in a collective 5% YOY increase, equal to nearly 82,000 extra sales. Yet the midsize segment as shown here improved by fewer than 30,000 units as the five big players stole market share from many of the group’s smaller members.

In 2013, the five top sellers – the same five cars ranked in the exact same order – owned 67% of the category. In 2014, that figure grew by three percentage points to 70%.

How did it happen? Take it from the top, or rather, near the top. The Chevrolet Malibu slid 6%, ending the year with a 12% loss in the fourth-quarter. Chrysler’s launch of the new 200 brought about higher sales totals at the end of the year, but the 2014 calendar year saw total sales of the 200 (old and new) and Avenger (now defunct) fall 22%, a loss of some 47,000 sales.

After following up 2012’s record-setting performance with a 6% loss in 2013, U.S. sales of the Volkswagen Passat fell 12% in 2014. The Mazda 6 and Subaru Legacy both posted large percentage increases, but their respective 22% and 24% gains, combined, generated fewer than 20,000 extra sales. (Camry volume increased by slightly more than 20,000 extra units in 2014.) The disappearance of the Suzuki Kizashi and Mitsubishi Galant resulted in 2921 lost sales in 2014, as well.

Thus, while it’s true that midsize car sales were flat in the United States in 2014, don’t confuse that overarching statement with an across-the-board assumption that all midsize nameplates were similarly affected. The rich got richer.

[Q'smuscle]

I'm surprise the Kia optima didn't sell more than the Malibu. Thanx for the graft.

[JoeP@TeamBeckyD]

Looks like a winner to me!!!!

[Angrybird 12]

Originally Posted by BeckyD@RodgersChevrolet

Looks like a winner to me!!!!

There ya have it, if Becky says its a Winner then it's a Winner.

Now, just trade me even for my 2014 Spark for one of the 2016 Sparks then I'll be all set....(green of course)

[IBM]

Originally Posted by King T

Not a fan of the way they incorporated the saddle brown in that interior. Something looks off. Maybe darker carpet would look better, it just seems a little monotone with random bits of saddle brown here & there.

[DGthe3]

Originally Posted by King T

Looks like I overestimated the marketshare for the Accord, Camry, and Altima. Turns out they've only got 48.1% instead of the upper 50's that I was thinking.

[FenwickHockey65]

The fact that Malibu's market share is now lower than Sonata's is embarrassing. The 8th gen is simply an embarrassment to the company.

[lbls1]

It just shows you how competitive this segment is. I think the current Malibu is attractive, but as the numbers suggest, good looks isn't the only thing that will make a model sell.

[Angrybird 12]

Originally Posted by FenwickHockey65

The fact that Malibu's market share is now lower than Sonata's is embarrassing. The 8th gen is simply an embarrassment to the company.

Wonder if the person approving the 8th gen design still has their job...

[stoopid]

Originally Posted by FenwickHockey65

The fact that Malibu's market share is now lower than Sonata's is embarrassing. The 8th gen is simply an embarrassment to the company.

The Sonata's a good car, not sure how it's "embarrassing". Rather dramatic language there, eh?

[ttesort1]

Really surprised they didn't put in a frame less rear view mirror into the car

[Q'smuscle]

Originally Posted by lbls1

It just shows you how competitive this segment is. I think the current Malibu is attractive, but as the numbers suggest, good looks isn't the only thing that will make a model sell.

100% agree!

[Q'smuscle]

Originally Posted by FenwickHockey65

The fact that Malibu's market share is now lower than Sonata's is embarrassing. The 8th gen is simply an embarrassment to the company.

Harsh ! But what would make the 9th Gen not an embarrassment?