Anyone complaining about "Poolside" ELR ad should read this.

*The_Blur* · 03-07-2014, 01:03 PM

Here is a blog post on the subject from a pro-GM news blog, not unlike GM Authority or Autoblog.

Anyhow, the Cadillac ELR is a green car oriented toward rich people. Sure enough, the ad talks about being rich and having cool toys. I don't see the problem, but apparently some people are easily offended.

Article is by General Overdrive. Discuss.

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FenwickHockey65 · 03-07-2014, 01:12 PM

It's a Cadillac. It's a luxury car. Who buys luxury cars? WEALTHY PEOPLE. Duh.

The controversy behind this ad is just dumb. Yes it's arrogant and elitist, but it's also an ad for arguably the only legitimate major American luxury car brand. You don't see BMW making ads geared towards the middle class.

Cymaro · 03-07-2014, 01:48 PM

Haha well that's society for you. Instead of someone being jealous of another persons wealth they just get offended instead.

Manbearpig · 03-07-2014, 02:00 PM

If you earned the money, you have the right to spend it on things you want.

While I agree the commercial is a bit distasteful for any parties (wealthy or not so wealthy) involved, I think people getting offended is offensive itself. These sound like the kind of people who vandalize nicer cars (like Camaros for instance) because they're too damn slow to realize the Camaro owner isn't trying to stick it to the less fortunate, it's just a matter of enjoying a car.

So, no. I think Cadillac is in their right to produce a commercial catering to the people who will be buying the car. You're not driving to your job as a cashier each day at McDs in a damn ELR unless you make really bad choices with your life or have a family that for some reason buys you one.

AZCamaroFan · 03-07-2014, 02:06 PM

I havn't heard anything negative about the ad since a day or two after it was shown.

*The_Blur* · 03-07-2014, 02:14 PM

Quote:

Originally Posted by AZCamaroFan

I havn't heard anything negative about the ad since a day or two after it was shown.

Auto Evolution
Automotive
Car and Driver
Free Republic
Hybrid Cars
Inside Evs
Jalopnik
MotorTrend
USA Today
Vice

I could continue, but I've made my point.

trashmanssd · 03-07-2014, 02:45 PM

Cadillac better be careful or all those so called poor and sanctimonious people they are insulting wont by there cars. Oh wait a second that's right that cant afford them anyways. Carry on Cadillac on people that are insulted were people who can afford or wouldn't buy one because they are in line for a Prius or Tesla because they are saving the world.

AZCamaroFan · 03-07-2014, 04:04 PM

I just meant on tv. there's nuts complainging about EVERYTHING online

*The_Blur* · 03-07-2014, 04:07 PM

Quote:

Originally Posted by AZCamaroFan

I just meant on tv. there's nuts complainging about EVERYTHING online

Very well—in that case, people will complain about everything online.

SS 376 · 03-07-2014, 04:39 PM

The ad would've made more sense if it was advertising the Escalade or the Elmiraj.

FenwickHockey65 · 03-07-2014, 04:59 PM

But ELR costs $75k and until the flagship goes into production, it's basically Cadillac's halo vehicle.

Number 3 · 03-07-2014, 05:30 PM

My big complaint is the statement about leaving the keys in the car on the moon. China just sent the Jade Rabbit there so the nobody or no one else is going to moon comment is now simply ignorant of the world. However, a guy at work said noBODY and that is technically correct................I guess.

Pretentious yes, but there is also the "we're Americans and we work our a$$es off to get ahead here" spirit to it. I think the complainers are a result of the current bashing of those that have money syndrome.

Master Chief · 03-09-2014, 11:32 AM

Quote:

Originally Posted by Number 3

My big complaint is the statement about leaving the keys in the car on the moon. China just sent the Jade Rabbit there so the nobody or no one else is going to moon comment is now simply ignorant of the world. However, a guy at work said noBODY and that is technically correct................I guess.

Pretentious yes, but there is also the "we're Americans and we work our a$$es off to get ahead here" spirit to it. I think the complainers are a result of the current bashing of those that have money syndrome.

If a remote controlled car counts in this case, then they can change the advertisement to say that the USA has a fleet of cars on Mars with the keys in them. Nobody else has even one there.

I find it funny that people complain about the guy in the ad being arrogant, but it has been my experience that this guy is completely down to earth and friendly when compared to the majority of hybrid and electric car owners.

2010-1SS-IBM · 03-09-2014, 01:18 PM

It's a great commercial, and it hits home with millions of Americans.

03-07-2014, 01:03 PM	#1
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,768	Anyone complaining about "Poolside" ELR ad should read this. Here is a blog post on the subject from a pro-GM news blog, not unlike GM Authority or Autoblog. Anyhow, the Cadillac ELR is a green car oriented toward rich people. Sure enough, the ad talks about being rich and having cool toys. I don't see the problem, but apparently some people are easily offended. Article is by General Overdrive. Discuss. Please like General Overdrive on Facebook and follow them on Twitter. This blog needs support from enthusiasts like you! __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

03-07-2014, 01:12 PM	#2
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	It's a Cadillac. It's a luxury car. Who buys luxury cars? WEALTHY PEOPLE. Duh. The controversy behind this ad is just dumb. Yes it's arrogant and elitist, but it's also an ad for arguably the only legitimate major American luxury car brand. You don't see BMW making ads geared towards the middle class. __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

03-07-2014, 04:59 PM	#11
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	But ELR costs $75k and until the flagship goes into production, it's basically Cadillac's halo vehicle. __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

03-07-2014, 05:30 PM	#12
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,310 View My Garage	My big complaint is the statement about leaving the keys in the car on the moon. China just sent the Jade Rabbit there so the nobody or no one else is going to moon comment is now simply ignorant of the world. However, a guy at work said noBODY and that is technically correct................I guess. Pretentious yes, but there is also the "we're Americans and we work our a$$es off to get ahead here" spirit to it. I think the complainers are a result of the current bashing of those that have money syndrome. __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley Last edited by Number 3; 03-08-2014 at 08:30 AM.

03-07-2014, 01:48 PM	#3
Cymaro Drives: 2010 Camaro LT2/RS Join Date: Apr 2011 Location: Ames, IA Posts: 248	Haha well that's society for you. Instead of someone being jealous of another persons wealth they just get offended instead.

03-07-2014, 02:00 PM	#4
Manbearpig Engineer of softness-ware Drives: 2013 2LT RS Join Date: Aug 2013 Location: SoCal/Chicago Posts: 741	If you earned the money, you have the right to spend it on things you want. While I agree the commercial is a bit distasteful for any parties (wealthy or not so wealthy) involved, I think people getting offended is offensive itself. These sound like the kind of people who vandalize nicer cars (like Camaros for instance) because they're too damn slow to realize the Camaro owner isn't trying to stick it to the less fortunate, it's just a matter of enjoying a car. So, no. I think Cadillac is in their right to produce a commercial catering to the people who will be buying the car. You're not driving to your job as a cashier each day at McDs in a damn ELR unless you make really bad choices with your life or have a family that for some reason buys you one.

03-07-2014, 02:06 PM	#5
AZCamaroFan Camaro6 2016-2018 Drives: sometimes Join Date: Mar 2008 Location: Phoenix Posts: 18,469	I havn't heard anything negative about the ad since a day or two after it was shown.

03-07-2014, 02:45 PM	#7
trashmanssd Drives: Black 14 2SS/1LE/RS 14 Tundra Join Date: Dec 2013 Location: Plymouth, Ma Posts: 2,414	Cadillac better be careful or all those so called poor and sanctimonious people they are insulting wont by there cars. Oh wait a second that's right that cant afford them anyways. Carry on Cadillac on people that are insulted were people who can afford or wouldn't buy one because they are in line for a Prius or Tesla because they are saving the world.

03-07-2014, 04:04 PM	#8
AZCamaroFan Camaro6 2016-2018 Drives: sometimes Join Date: Mar 2008 Location: Phoenix Posts: 18,469	I just meant on tv. there's nuts complainging about EVERYTHING online

03-07-2014, 04:39 PM	#10
SS 376 Drives: 2010 IBM 1SS (Former) Join Date: Feb 2009 Location: NoVA Posts: 2,031	The ad would've made more sense if it was advertising the Escalade or the Elmiraj.

03-09-2014, 01:18 PM	#14
2010-1SS-IBM Drives: 1998 Nissan, 2010 Camaro Join Date: Jul 2009 Location: Dallas, Tx Posts: 827	It's a great commercial, and it hits home with millions of Americans.