GM revamps sales, service and marketing efforts

Tran · 04-16-2008, 02:15 PM

General Motors has decided to move forward with a new sales, service and marketing strategy that will see each of its four channels — Chevrolet, Saturn, Buick-Pontiac-GMC and Cadillac-Hummer-Saab — headed by a single executive.

According to Automotive News, the following changes will become effective June 1st:

Chevrolet general manager Ed Peper will become North America vice president of the Chevrolet channel
Susan Docherty, GM's current manager of the western region, will become North America vice president of GM's Buick-Pontiac-GMC channel
Mark McNabb, who left Nissan last month, will become North America vice president of GM's premium channel –Cadillac-Hummer-Saab
Jill Lajdziak will continue as Saturn general manager, but will gain sales responsibility

All will report to GM sales, service and marketing head, Mark LaNeve

The changes are intended to streamline GM's sales, service and marketing efforts. For example, instead of the Chevrolet field team reporting to a region manager who in turn reports to someone else, the new system will see the Chevy field team reporting directly to Peper.

The move will also help dealers to better communicate with channel heads and customer feedback will also have an easier path to GM execs.

*The_Blur* · 04-16-2008, 02:19 PM

Let's see those sales go up!

*Mr. Wyndham* · 04-16-2008, 02:48 PM

This is exactly the kind of consolidation/concentration they needed.

Awesome! Good move, GM!

*DGthe3* · 04-16-2008, 04:05 PM

Seems a little odd that Saturn is left off on its own.

*TAG UR IT* · 04-17-2008, 02:45 AM

Cool deal!

stovt001 · 04-17-2008, 10:43 AM

Saturn makes sense being on its own since it is its sales and service experience that sets it apart. Combine them with any other brand's normal sales and service experience, and their reason for existence goes away.

04-16-2008, 02:15 PM	#1
Tran Administrator Drives: 2010 Camaro of course.... Join Date: Apr 2006 Location: NE baby Posts: 5,633 View My Garage	GM revamps sales, service and marketing efforts General Motors has decided to move forward with a new sales, service and marketing strategy that will see each of its four channels — Chevrolet, Saturn, Buick-Pontiac-GMC and Cadillac-Hummer-Saab — headed by a single executive. According to Automotive News, the following changes will become effective June 1st: Chevrolet general manager Ed Peper will become North America vice president of the Chevrolet channel Susan Docherty, GM's current manager of the western region, will become North America vice president of GM's Buick-Pontiac-GMC channel Mark McNabb, who left Nissan last month, will become North America vice president of GM's premium channel –Cadillac-Hummer-Saab Jill Lajdziak will continue as Saturn general manager, but will gain sales responsibility All will report to GM sales, service and marketing head, Mark LaNeve The changes are intended to streamline GM's sales, service and marketing efforts. For example, instead of the Chevrolet field team reporting to a region manager who in turn reports to someone else, the new system will see the Chevy field team reporting directly to Peper. The move will also help dealers to better communicate with channel heads and customer feedback will also have an easier path to GM execs.

04-16-2008, 02:19 PM	#2
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,768	Let's see those sales go up! __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

04-16-2008, 02:48 PM	#3
Mr. Wyndham I used to be Dragoneye... Drives: 2018 ZL1 1LE Join Date: Jan 2007 Location: Buffalo, NY Posts: 31,873 View My Garage	This is exactly the kind of consolidation/concentration they needed. Awesome! Good move, GM! __________________ *"Keep the faith."* - Fbodfather

04-16-2008, 04:05 PM	#4
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,366	Seems a little odd that Saturn is left off on its own. __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum

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04-17-2008, 02:45 AM	#5
TAG UR IT www.Camaro5store.com Drives: 2014 ZL1 #705 Join Date: Jul 2006 Location: SA, Texas Posts: 26,544 View My Garage	Cool deal!

04-17-2008, 10:43 AM	#6
stovt001 Drives: 2006 Cobalt, 2004 Taurus wagon Join Date: Oct 2007 Location: California Posts: 3,810	Saturn makes sense being on its own since it is its sales and service experience that sets it apart. Combine them with any other brand's normal sales and service experience, and their reason for existence goes away.