Chevy runs deep?

KKreme15 · 11-27-2010, 12:40 PM

What happened to them only using "Chevrolet"?

el ess A · 11-27-2010, 01:01 PM

They realized fairly quickly they were stupid to even think about it, and decided to keep with what got them a beloved American icon.

FenwickHockey65 · 11-27-2010, 01:05 PM

Old advertising agency came up with that I think.

*DGthe3* · 11-27-2010, 02:16 PM

The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet'

BlissStreet · 11-27-2010, 03:23 PM

In South Africa, they (the locals, not GM) have shortened it to Chev. As in, "That oke's driving a Chev."

Ivas · 11-27-2010, 03:33 PM

Quote:

Originally Posted by DGthe3

The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet'

Maybe someone will have to explain the Engrish to them.

FenwickHockey65 · 11-27-2010, 04:34 PM

Quote:

Originally Posted by DGthe3

The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet'

I'm fairly sure the guy who started Chery worked for GM...and stole designs for one of their minicars. They copied it so well that you could pull a door off the Chevrolet and install it on the Chery and it fit perfectly.

Ivas · 11-27-2010, 04:55 PM

Quote:

Originally Posted by FenwickHockey65

I'm fairly sure the guy who started Chery worked for GM...and stole designs for one of their minicars. They copied it so well that you could pull a door off the Chevrolet and install it on the Chery and it fit perfectly.

Damn! How low will those mofo's stoop?

Ivas · 11-27-2010, 05:02 PM

Quote:

Originally Posted by BlissStreet

In South Africa, they (the locals, not GM) have shortened it to Chev. As in, "That oke's driving a Chev."

Is dat what de Boers say? When dey gonna learn de English, bra?

Zabo · 11-27-2010, 07:57 PM

Quote:

Originally Posted by FenwickHockey65

I'm fairly sure the guy who started Chery worked for GM...and stole designs for one of their minicars. They copied it so well that you could pull a door off the Chevrolet and install it on the Chery and it fit perfectly.

Hey, gotta find a cheap source of parts cars for the US market somehow.

*Mr. Wyndham* · 11-27-2010, 09:13 PM

That memo was directed towards emerging markets, and more specifically targeted official literature...

Chevy runs deep, indeed.

BlissStreet · 11-30-2010, 12:20 AM

Quote:

Originally Posted by FenwickHockey65

I'm fairly sure the guy who started Chery worked for GM...and stole designs for one of their minicars. They copied it so well that you could pull a door off the Chevrolet and install it on the Chery and it fit perfectly.

It wasn't one guy. The design was stolen by the local Chinese government after they tried to get the licenses from Daewoo right before GM bought Daewoo outright in 2002. After GM nixed the idea, Chery went ahead with the Matiz and Magnus rip offs. GM let it slide, since Chery is government owned and needs the goodwill in China. But, Chery is also smart enough to not try importing them into the US and EU. The good new is that the Matiz has long since evolved to the Spark on the GM side and is lo longer the same car. In markets where they compete, the Spark is a MUCH better car and MUCH better value for money.

Quote:

Originally Posted by Ivas

Is dat what de Boers say? When dey gonna learn de English, bra?

Actually, every one calls it that: the blacks, the coloreds, the indians, and both white groups. Everyone here speaks at least 2, if not 3 or 4 languages; English being one of them. And Bra is a SoCal thing. Here they say, Boet.

But Dragoneye is right, the push into some markets has led to a renewed focus on the Chevrolet brand, and using Chevy just confuses people.

11-27-2010, 12:40 PM	#1
KKreme15 Drives: C6 Z06 Join Date: Jan 2010 Location: Dayton, MD Posts: 1,645	Chevy runs deep? What happened to them only using "Chevrolet"?

11-27-2010, 01:01 PM	#2
el ess A Older Than Dirt Drives: 2010 & 2013 Camaros Join Date: Apr 2010 Location: Aiken, SC Posts: 4,684	They realized fairly quickly they were stupid to even think about it, and decided to keep with what got them a beloved American icon. __________________ 2010 2SS TE, 1 of 822/2013 Camaro ZL1 vert, 1 of 54

11-27-2010, 01:05 PM	#3
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	Old advertising agency came up with that I think. __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

11-27-2010, 02:16 PM	#4
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,366	The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet' __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum

11-27-2010, 03:23 PM	#5
BlissStreet High Plains Drifter Drives: Captiva 3.2, Aveo 1.6 Join Date: Nov 2010 Location: JHB, RSA Posts: 122	In South Africa, they (the locals, not GM) have shortened it to Chev. As in, "That oke's driving a Chev." __________________ Some guys they just give up living \| And start dying little by little, piece by piece \| Some guys come home from work and wash up \| And go racin' in the street Not mah Flickah Mah Flickah

11-27-2010, 09:13 PM	#11
Mr. Wyndham I used to be Dragoneye... Drives: 2018 ZL1 1LE Join Date: Jan 2007 Location: Buffalo, NY Posts: 31,873 View My Garage	That memo was directed towards emerging markets, and more specifically targeted official literature... Chevy runs deep, indeed. __________________ *"Keep the faith."* - Fbodfather

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