Made by GM...Surprised? - Page 2

Rodrunner · 01-06-2009, 07:31 PM

I disagree with the final "surprised?" in the commercial. I stirs too many memories of the past. They need to distance themselves from the past, not remind us of it!

FenwickHockey65 · 01-06-2009, 07:43 PM

My dad's '93 Saturn SW2 was a plastic rattlebucket. While it lasted forever, I was appalled at the interior quality. My '98 Sonoma's interior is no better, hard plastic all over the dash. Luckily, we maintain our cars very well, so they last quite a long time. Other Americans...not so much. There are plenty of people who have told me that they will never own another GM product after what they went through in the 80s and 90s. It is REALLY hard to get them into a GM showroom again, but every time they do, they're extremely surprised by what they see.

The new ad campaigns and new products are definitely changing some perspectives...

Timberline · 01-06-2009, 07:56 PM

The adds are aimed at the brainwashed American public that thinks the rice burners are so superior to the American cars and it just isn't so any more.

If everyone would buy American this country wouldn't be in half the mess it is now.

stovt001 · 01-06-2009, 09:44 PM

I can see the OPs point. Yes they're trying to counter the prejudices and false impressions people have of them, but at the same time they're also in a way reinforcing and validating those positions. Risky move.

Attorneyguy · 01-06-2009, 09:56 PM

Quote:

Originally Posted by StoutFiles

They compared a G8 to a BMW 5 Series...pointing out the G8 gets one more mile per gallon. Sigh. Might as well just burn all the loan money.

They're not saying that 5 series guys are gonna turn around and buy a G8. It's making the point that the G8 is a waaaay better value than the 5. More power and more size than the 5 series at HALF the price. I think it's effective. It makes people feel good about their purchase.

(By the way, the G8 vs. 5 series commercial was created well before the financial crisis took hold).

FenwickHockey65 · 01-06-2009, 10:00 PM

There isn't even a whole lot of proof that the 8 vs. 5 commercials were made by GM...

Mr Twisty · 01-06-2009, 10:00 PM

They need a talking frog

ZeeTwentyFour · 01-06-2009, 10:28 PM

If you remember the CNBC special they had "saving GM" Bob Lutz said something to the effect "The quality gap only remains in the public awareness, in reality, it's gone." This seems to be what the ads are all about, changing the public awareness.

UCF w00t · 01-06-2009, 10:31 PM

I hope/think they have a plan for these. I'm guessing they'll run these for a while. Once people get over the "surprise" they'll start "assuming" people know that GM has higher quality. "DUH, everbody knows GM has higher quality." Not a bad idea if you ask me.

*Mr. Wyndham* · 01-06-2009, 11:02 PM

I think it's acknowledging the public's perception of their vehicles, and directly challenging them. "That's right, it's this good and WE made it. Surprised?" I can't see anything negative in them...

They seem similar to Ford's "Have you driven a Ford lately" commercials. I actually laughed the first time I saw one (the Malibu one). "...surprised?"

It's snarky and mildly in-your-face...not something an old dinosaur of a company would think of.

Captain Awesome · 01-06-2009, 11:55 PM

It was either this commercial or Rick Waggoner buying discount shoes with Jerry Seinfeld and eating a toblerone and adjusting his underpants.

mtaylor510 · 01-06-2009, 11:59 PM

I like those commercials. Has anyone seen the new subway commerical

StoutFiles · 01-07-2009, 01:03 AM

Quote:

They're not saying that 5 series guys are gonna turn around and buy a G8. It's making the point that the G8 is a waaaay better value than the 5. More power and more size than the 5 series at HALF the price. I think it's effective. It makes people feel good about their purchase.

I guess the people that already bought a G8...but you aren't going to convince ANYONE who wants a 5 series to settle for a G8. Especially by pointing out it gets one mile of gas more a gallon. They aren't sure who to market the G8 too now and with the Camaro coming out they're running out of options. Now suddenly the G8 is comparable to a BMW? Come on GM...

*Mr. Wyndham* · 01-07-2009, 01:04 AM

Quote:

Originally Posted by StoutFiles

Now suddenly the G8 is comparable to a BMW? Come on GM...

The mags did it first!

01-06-2009, 07:31 PM	#15
Rodrunner Senior Member Drives: 2010 SS/RS, '06 350Z Join Date: Oct 2008 Location: So. Maryland Posts: 2,326	I disagree with the final "surprised?" in the commercial. I stirs too many memories of the past. They need to distance themselves from the past, not remind us of it! __________________ 2SS/RS - Black/Black - CGM Rally Stripes - Auto - VIN 10171

01-06-2009, 07:43 PM	#16
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	My dad's '93 Saturn SW2 was a plastic rattlebucket. While it lasted forever, I was appalled at the interior quality. My '98 Sonoma's interior is no better, hard plastic all over the dash. Luckily, we maintain our cars very well, so they last quite a long time. Other Americans...not so much. There are plenty of people who have told me that they will never own another GM product after what they went through in the 80s and 90s. It is REALLY hard to get them into a GM showroom again, but every time they do, they're extremely surprised by what they see. The new ad campaigns and new products are definitely changing some perspectives... __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

01-06-2009, 09:44 PM	#18
stovt001 Drives: 2006 Cobalt, 2004 Taurus wagon Join Date: Oct 2007 Location: California Posts: 3,810	I can see the OPs point. Yes they're trying to counter the prejudices and false impressions people have of them, but at the same time they're also in a way reinforcing and validating those positions. Risky move. __________________ "It's kind of fun to do the impossible" - Walt Disney There's a great big beautiful tomorrow shining at the end of every day There's a great big beautiful tomorrow Just a dream away

01-06-2009, 10:00 PM	#20
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	There isn't even a whole lot of proof that the 8 vs. 5 commercials were made by GM... __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

01-06-2009, 10:28 PM	#22
ZeeTwentyFour Does not have a Camaro Drives: 99 silverado Z71/66 Chevelle SS Join Date: Apr 2008 Location: Long Island, NY Posts: 469 View My Garage	If you remember the CNBC special they had "saving GM" Bob Lutz said something to the effect "The quality gap only remains in the public awareness, in reality, it's gone." This seems to be what the ads are all about, changing the public awareness. __________________

01-06-2009, 07:56 PM	#17
Timberline Drives: 2010 SS/RS,LS3,M6,VR Join Date: Nov 2008 Location: USA-1 Posts: 259 View My Garage	The adds are aimed at the brainwashed American public that thinks the rice burners are so superior to the American cars and it just isn't so any more. If everyone would buy American this country wouldn't be in half the mess it is now.

01-06-2009, 10:00 PM	#21
Mr Twisty Drives: the 2nd amendment home Join Date: May 2008 Location: OK Posts: 14,763	They need a talking frog

01-06-2009, 10:31 PM	#23
UCF w00t Geek Drives: IOM 2010 Camaro 2SS Join Date: Oct 2008 Location: Orlando Posts: 4,451	I hope/think they have a plan for these. I'm guessing they'll run these for a while. Once people get over the "surprise" they'll start "assuming" people know that GM has higher quality. "DUH, everbody knows GM has higher quality." Not a bad idea if you ask me.

01-06-2009, 11:02 PM	#24
Mr. Wyndham I used to be Dragoneye... Drives: 2018 ZL1 1LE Join Date: Jan 2007 Location: Buffalo, NY Posts: 31,873 View My Garage	I think it's acknowledging the public's perception of their vehicles, and directly challenging them. "That's right, it's this good and WE made it. Surprised?" I can't see anything negative in them... They seem similar to Ford's "Have you driven a Ford lately" commercials. I actually laughed the first time I saw one (the Malibu one). "...surprised?" It's snarky and mildly in-your-face...not something an old dinosaur of a company would think of. __________________ *"Keep the faith."* - Fbodfather

01-06-2009, 11:55 PM	#25
Captain Awesome Account Suspended Drives: 2010 Camaro 2SS/RS Join Date: Apr 2008 Location: New York Posts: 3,746	It was either this commercial or Rick Waggoner buying discount shoes with Jerry Seinfeld and eating a toblerone and adjusting his underpants.

01-06-2009, 11:59 PM	#26
mtaylor510 Drives: 2000 Galant Join Date: Sep 2008 Location: DFW Posts: 23	I like those commercials. Has anyone seen the new subway commerical

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