Very poorly worded memo from GM - no more use of the term "Chevy" - Page 13

StuntmanMike · 06-11-2010, 03:30 AM

Apparently the gullibility of the general public continues.

Even before this thread was started, a story was on the local news here saying that it was bogus and a poorly worded memo that was taken out of context.

And here we have pages and pages of people's shorts in an uproar over nothing.

Oh well.

Kycamaross · 06-11-2010, 03:50 AM

Quote:

Originally Posted by gen5fan

Sooooo.......now what ???

Is my Camaro plate a collector's item or a worthless hunk of tin ???

I'm sticking with this....

You sir, are now politically incorrect. And the CHEVROLET police will hunt you down and confiscate your

Kycamaross · 06-11-2010, 03:53 AM

Quote:

Originally Posted by sninja13

I understand why they are doing it, but I feel they should embrace the Chevy.

When I was a little kid my Dad drove a Chevy. It wasn't until I was a little older that I realized Chevy and Chevrolet were the same thing. I thought that maybe they were connected, but I didn't know it was the same. To me Chevy was the name, and still to this day I go to Chevy.com and not Chevrolet.com. This is most likely why they want to change it. Also searching for Chevy/Chevrolet parts and/or memorabilia is a pain on Ebay as you have to search twice.

None of the other Detroit car companies have such a nickname. You give your friends nicknames. That is why it should be embraced.

Wellllllllllllllllllllll Ford and Chrysler (Mopar) do have nicknames, but I doubt their executive would appreciate them..... ha ha ha

Kycamaross · 06-11-2010, 03:57 AM

Quote:

Originally Posted by gen5fan

Let's get some input from some Caddy, Jag, Beamer or Benz owners.

(is anyone confused about what I just said ????)

Yes, I am not familiar with those vehicles.... could you please call them by their brand consistent names.

4thGenRocks · 06-11-2010, 04:34 AM

http://www.nytimes.com/2010/06/10/au...s/10chevy.html

yet GM homepage is displaying

How do you guys feel about this change? Does it bother you? I think it would bother me a little because I have NEVER said Chevrolet (previous camaro owner here

) . I always told people I drive a "Chevy Camaro"

Got it from camarov6 forum

Kycamaross · 06-11-2010, 04:43 AM

OK. For the two different viewpoints being expressed on this thread: It does seem silly that this memo came into the ever shining light of the media. Yes, it was an internal memo about execs and employees being asked to use the name "Chevrolet" for brand consistency. Ok I get it, that is fine. It is purely a business decision due to their global reach. But to the ones on here that are getting upset with the ones that express their preference of the Chevy name: Did anyone happen to notice that included in that memo was the request of Chevrolet employees to also cease using Chevy and expressly use Chevrolet to "Friends and Family"? Now that in my in my oppinion might be taking it a little far. just my .02

Revo1 · 06-11-2010, 04:51 AM

LOL good catch!

Thread merged in 5...4...3...

And I'm friending you purely because of your screenname

kamaro_ken · 06-11-2010, 05:31 AM

Quote:

Originally Posted by Captain

They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.

HEY!!!!..... Chevrolet Camaros! LOL

Supermans · 06-11-2010, 05:40 AM

Quote:

Originally Posted by Captain

They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.

Supermans · 06-11-2010, 05:43 AM

Quote:

Originally Posted by StuntmanMike

Apparently the gullibility of the general public continues.

Even before this thread was started, a story was on the local news here saying that it was bogus and a poorly worded memo that was taken out of context.

And here we have pages and pages of people's shorts in an uproar over nothing.

Oh well.

The fact that this idea was even brought up in a serious thought in someones head that works for GM is pretty amazing and more than nothing to worry about. It is incompetence like this that permeates Government run offices in general. Let's just hope this person is given a good hard slap in the back of the head and gets some common sense knocked into him/her.

StuntmanMike · 06-11-2010, 09:09 AM

Quote:

Originally Posted by Supermans

The fact that this idea was even brought up in a serious thought in someones head that works for GM is pretty amazing and more than nothing to worry about.

How do you figure? How does some guy thinking it up impact your day in the slightest? Do you know there's a major ecological disaster in the gulf right now? And you're worrying about a memo from a car company.

Quote:

Originally Posted by Supermans

It is incompetence like this that permeates Government run offices in general.

Not sure how this applies, either, since we're not talking about a government-run office.

Switchin2Chevy · 06-11-2010, 09:13 AM

This is incredibly stupid. As other's have mentioned, you would think GM has other things to worry about than how people reference their particular brand. This isn't going to stop from saying "chevy". Even as of now the website is still listed as chevy.com.

bub · 06-11-2010, 09:27 AM

What a great marketing ploy. Stir up all this with a 50 cent memo.

greenrail · 06-11-2010, 09:28 AM

Quote:

Originally Posted by StuntmanMike

How do you figure? How does some guy thinking it up impact your day in the slightest? Do you know there's a major ecological disaster in the gulf right now? And you're worrying about a memo from a car company.

Not sure how this applies, either, since we're not talking about a government-run office.

As far as what people post on here or what they wish to express themselves about, as long as it is within the guidelines of the board, its okay. That's why boards like this exist.

Many on here are Chevy/Chevrolet loyalists. To me it is a dilusion of the brand. While seemingly intended for internal GM consumption, it comes across as a silly exclusion of a part of the brand identity.

I can just imagine 20 years from now some new GM employee hearing the term "Chevy" and not having a clue to what it refers.

And, Yes, I fully understand the concept of brand identity. Coca Cola has done a Masterful job of using Coke as an identifier for their products. Likewise Pepsi.

I just comes across as a diversion of the company's true mission. Build better, top quality, industry leading vehicles.

Chevy is every bit as important an identification as Chevrolet.

For those of us who have been on this planet a few years, it is another dilusion of special and treasured elements of the American society.

As such, that is why many of us feel motivated to express our thoughts about this.

No one is forcing you to agree with, or even read, these comments.

06-11-2010, 04:34 AM	#173
4thGenRocks But 5th Gen FTW! Drives: myself crazy! Join Date: Aug 2006 Location: Interwebs Posts: 101	Saving Chevrolet Means Sending ‘Chevy’ to Dump http://www.nytimes.com/2010/06/10/au...s/10chevy.html yet GM homepage is displaying How do you guys feel about this change? Does it bother you? I think it would bother me a little because I have NEVER said Chevrolet (previous camaro owner here ) . I always told people I drive a "Chevy Camaro" Got it from camarov6 forum __________________ 2009 Monterey Blue Nissan 370Z with Sports Package 6MT w/SynchroRev Match

06-11-2010, 04:51 AM	#175
Revo1 Don't Like it? Suggit. Drives: 2010 2SS/RS Join Date: Aug 2008 Location: Fresno, CA Posts: 14,832 View My Garage	LOL good catch! Thread merged in 5...4...3... And I'm friending you purely because of your screenname __________________ "Tops off, tach up baby- loud and proud!" A Camaro lover from day one- 1996 3.8 V6 Camaro, to 1996 5.7 LT1 Camaro Z28, to the sold 2002 5.7 LS1 Camaro SS, and NOW, a [I]6.2 L99 VR 2SS/RS: XS Power stainless full exhaust, Airaid CAI, BMR drop springs and sways, custom tune by Cal Speed- 411rwhp

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06-11-2010, 03:30 AM	#169
StuntmanMike Drives: Impressive. Scary tends to impress. Join Date: Mar 2010 Location: Dallas Posts: 339	Apparently the gullibility of the general public continues. Even before this thread was started, a story was on the local news here saying that it was bogus and a poorly worded memo that was taken out of context. And here we have pages and pages of people's shorts in an uproar over nothing. Oh well.

06-11-2010, 04:43 AM	#174
Kycamaross RED JEWEL inthe BLUEGRASS Drives: 2010 RJT 2SS/RS, 01 S-10 Xtreme Join Date: Apr 2010 Location: Northern Kentucky Posts: 728	OK. For the two different viewpoints being expressed on this thread: It does seem silly that this memo came into the ever shining light of the media. Yes, it was an internal memo about execs and employees being asked to use the name "Chevrolet" for brand consistency. Ok I get it, that is fine. It is purely a business decision due to their global reach. But to the ones on here that are getting upset with the ones that express their preference of the Chevy name: Did anyone happen to notice that included in that memo was the request of Chevrolet employees to also cease using Chevy and expressly use Chevrolet to "Friends and Family"? Now that in my in my oppinion might be taking it a little far. just my .02

06-11-2010, 09:13 AM	#180
Switchin2Chevy Drives: Currently 2015 Mustang GT manual. Join Date: Jul 2009 Location: Milton, FL Posts: 815	This is incredibly stupid. As other's have mentioned, you would think GM has other things to worry about than how people reference their particular brand. This isn't going to stop from saying "chevy". Even as of now the website is still listed as chevy.com.

06-11-2010, 09:27 AM	#181
bub Drives: '17 1SS 1LE & '15 Corvette Z06 Join Date: May 2009 Location: Olathe, KS Posts: 669	What a great marketing ploy. Stir up all this with a 50 cent memo.