Very poorly worded memo from GM - no more use of the term "Chevy" - Page 6

greenrail · 06-10-2010, 03:10 PM

Quote:

Originally Posted by ps-gunkie

Guys, you're missing what this is all about. This isn't about anyone not being allowed to use Chevy, this is about GM consistently using Chevrolet in their advertising and stuff. If you want to say Chevy, you can do so, just read the second article in the first post.

Besides, this was an internal memo, not an announcement or whatever.

Yes, that may well be true, as a way of protecting branding. But, they shouldn't (IMHO) drop the "Chevy" references as it is equally as rich in brand equity.

Coke - Coca Cola - They embrace both names and have been very successful at it.

And granted many miss the point of branding, especially ina global market, but, therein lies the rub. Use and embrace both, they have a lot of value in keeping the brand profile conspicuous.

WadeWilson · 06-10-2010, 03:16 PM

Quote:

Originally Posted by PQ

They aren't telling us to stop using Chevy. I'm sure it's just a daily business op thing inside GM.

No need to panic.

brAnd7onX · 06-10-2010, 03:22 PM

Quote:

Originally Posted by ps-gunkie

Guys, you're missing what this is all about. This isn't about anyone not being allowed to use Chevy, this is about GM consistently using Chevrolet in their advertising and stuff. If you want to say Chevy, you can do so, just read the second article in the first post.

Besides, this was an internal memo, not an announcement or whatever.

I wasn't saying it was. But did you see the video? That's my point they want to advertise Chevrolet but then why do they advertise Chevy in their commercials? Just doesn't make any sense...

Angrybird 12 · 06-10-2010, 03:28 PM

Sounds like a bunch of Chicken Littles here saying the sky is falling...

ObseSSed · 06-10-2010, 03:35 PM

Marketing Execs involved in this one got egg on their face. What are those guys talking about in the boardroom anyway? Someone actually thought they should write a memo about this? It's a wonder they could produce the Camaro. Thank God for big miracles.

REAPER SS · 06-10-2010, 03:35 PM

No thanks, I'll keep using Chevy because Chevrolet takes too long to say it.

Rhetor · 06-10-2010, 03:40 PM

The fallout, like the post on this thread, will be myriad 9and inconsequential)!

In a lesser known memo, the famous actor/comedian, Chevy Chase, is being sued by GM to legally require him to change his name to "Chevrolet Chase" so that the GM advertising suits can forcibly maintain branding continuity . . . (I just can't find the copy of my memo--will post it as a pdf if I can find it.)

And in a recent city council meeting, a motion was made in town of Chevy Chase Maryland, to change its name to Chevrolet Chase.

Again, another ingenious branding initiative by advertising geniuses who get paid for such incredible cutting edge thinking as that memo!

Branding, branding, branding . . . where will we all be without branding! How did the world survive without branding!

Another tempest in a teapot!

BackinBlackSS/RS · 06-10-2010, 03:45 PM

Quote:

Originally Posted by PQ

They aren't telling us to stop using Chevy. No need to panic.

What are all of you getting bent about? This is what they said.

"We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

It makes perfect sense in marketing to use Chevrolet.

RocketCutlass · 06-10-2010, 03:46 PM

That is incredibly stupid since chevy commercials SAY Chevy in them!

Angrybird 12 · 06-10-2010, 03:48 PM

Quote:

Originally Posted by Rhetor

Another tempest in a teapot!

Sorry but there can't be another Tempest, since Pontiac is gone....

LuckyWife · 06-10-2010, 03:52 PM

Quote:

Originally Posted by Fogey

Would this mean... that Chebies have to be called Chebrolays.

When I was little, that's what I thought the pronunciation was!

That's what you get when you have a Mexican father speaking English!

gen5fan · 06-10-2010, 03:53 PM

Hey.....if it was good enough for Dinah Shore......(oops showing my age

)

.....it's good enough for me.

Mightygrasshopper · 06-10-2010, 03:59 PM

Quote:

Originally Posted by Havok

As reported on CAMARO5 HOMEPAGE.

GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?

GM's RESPONSE:

Why is everyone getting upset? The response from GM states that its quite ok to use Chevy. They aren't against this. its more for global market not domestic market. The response is airing with You not against its like calling it Mcdonalds vs Mickey D's. One is official but both refer to same thing. I'm but is it so bad that mcdonalds would like to be referred to as mcdonalds rather than Mickey d''s especially when expanding to new markets?

AZCamaroFan · 06-10-2010, 04:05 PM

I don't think i've actually ever used the word Chevy. I've always said just Camaro or Chevrolet Camaro.

06-10-2010, 03:28 PM	#74
Angrybird 12 7 year Cancer Survivor! Drives: 17 Cruze RS, 07 G6 GT, 99 Astro Join Date: Dec 2007 Location: East Tennessee Posts: 21,546	Sounds like a bunch of Chicken Littles here saying the sky is falling... __________________ Cancer's a bitch! Enjoy life while you can! LIVE, LOVE, DRIVE... The Bird is the word!

06-10-2010, 03:35 PM	#75
ObseSSed Drives: 2SS/RS M6 RJT Join Date: Dec 2009 Location: Connecticut Posts: 195	Marketing Execs involved in this one got egg on their face. What are those guys talking about in the boardroom anyway? Someone actually thought they should write a memo about this? It's a wonder they could produce the Camaro. Thank God for big miracles. __________________ [SIZE=1]2SS/RS/MN6/RJT/Beige/Sun Roof

06-10-2010, 03:40 PM	#77
Rhetor Drives: My Other Car Is a Harley! (03 SERK) Join Date: Dec 2009 Location: South Posts: 90	The fallout, like the post on this thread, will be myriad 9and inconsequential)! In a lesser known memo, the famous actor/comedian, Chevy Chase, is being sued by GM to legally require him to change his name to "Chevrolet Chase" so that the GM advertising suits can forcibly maintain branding continuity . . . (I just can't find the copy of my memo--will post it as a pdf if I can find it.) And in a recent city council meeting, a motion was made in town of Chevy Chase Maryland, to change its name to Chevrolet Chase. Again, another ingenious branding initiative by advertising geniuses who get paid for such incredible cutting edge thinking as that memo! Branding, branding, branding . . . where will we all be without branding! How did the world survive without branding! Another tempest in a teapot! __________________ I love deadlines. I like the whooshing sound they make as they fly by. -- Douglas Adams

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06-10-2010, 03:35 PM	#76
REAPER SS Drives: 2010 CAMARO BLK 2SS/L99 Join Date: May 2009 Location: Birmingham,Al Posts: 453	No thanks, I'll keep using Chevy because Chevrolet takes too long to say it.

06-10-2010, 03:46 PM	#79
RocketCutlass Property USMC Drives: 95 Caprice 9C1 Join Date: May 2009 Location: Camp Lejeune Posts: 476 View My Garage	That is incredibly stupid since chevy commercials SAY Chevy in them!

06-10-2010, 04:05 PM	#84
AZCamaroFan Camaro6 2016-2018 Drives: sometimes Join Date: Mar 2008 Location: Phoenix Posts: 18,468	I don't think i've actually ever used the word Chevy. I've always said just Camaro or Chevrolet Camaro.