Why wont Chevy bring back the Chevelle

[Cam2011]

Originally Posted by fastball

Due to CAFE, too many muscle cars IS a bad thing. If the current talk in the BHO administration comes true, the CAFE standard for 2036 will be 56 MPG!!!!!! Which will even put the Camaro at risk.

Well that's great for 2036, but that's in 25 years. I say lets enjoy the gas guzzling muscle cars while we still can, bring on the chevelle.

[Cam2011]

Originally Posted by rarebird

most likely it would be in a 4 door format like this...



to be honest its already back.. the Malibu LTZ . but they could easily do a badge swap..

What is that red car?

[FenwickHockey65]

Originally Posted by Cam2011

What is that red car?

SS Concept.

[PYROLYSIS]

I think a sporty 4 door chevelle to compete with challenger could be a good idea. Saying that the market is flooded is only true if they don't build a product that conveys emotion and motivates the public to buy it. That's why the Camaro left us for a little while. They didn't put enough work in it to keep it fresh. GM took a chance by bringing back the Camaro and hit a homerun not just with styling but with the car as a whole. They could do the same if they took a chance with the Chevelle, but that's for the bean counters to figure out. If they feel they can bring a profitable product to market, they will. If not, they won't.

[Angelsilhouette]

Originally Posted by PYROLYSIS

I think a sporty 4 door chevelle to compete with challenger could be a good idea.

As long as it wasn't designed whilst blindfolded, as they apparently did with the Challenger.

[Chevyman11]

I would love GM to bring back the Chevelle. My family had 3 at one point, a 64, 66 and 70. The 70 is now sold but the 64 and 66 still remain. The 70 was by far the best looking year and if they were to style the new after the old the 70 would be the year to aim for. If they did bring it back they should offer it like they did then, four or two door, SS or not, your choice. If they had offered a Chevelle when I bought the Camaro I would have bought a Chevelle, but they didnt so I am a Camaro owner and I a happy one at that!

[LimaCharlie]

If GM brought the Chevelle back, it would be a 4-door (some of the older Chevelle's were 4-doors , believe it or not). It would be a similar idea to the Charger of today. A 4-door would sell better because it's more practical. The Corvette and Camaro are enough 2-doors for Chevrolet. Heck, even the new Sonic (Aveo replacement) isn't available with a 2-door model.

[FenwickHockey65]

Originally Posted by LimaCharlie

If GM brought the Chevelle back, it would be a 4-door (some of the older Chevelle's were 4-doors , believe it or not). It would be a similar idea to the Charger of today. A 4-door would sell better because it's more practical. The Corvette and Camaro are enough 2-doors for Chevrolet. Heck, even the new Sonic (Aveo replacement) isn't available with a 2-door model.

Yeah, but even the Aveo didn't have a two-door, unless you went outside North America.

What GM needs in terms of coupes IMO is a Cruze coupe. Already best selling compact in America, no telling what another variant would do for sales.

[Neriah]

Originally Posted by FenwickHockey65

Yeah, but even the Aveo didn't have a two-door, unless you went outside North America.

What GM needs in terms of coupes IMO is a Cruze coupe. Already best selling compact in America, no telling what another variant would do for sales.

If I ever decide to buy a Gas saving daily driver instead of daily driving my 97 silverado.... the Cruze will be it.. Those things are Sexy..... for a 4 door gas sipper lol

[DGthe3]

GM won't bring back a 2 door Chevelle. It would compete directly with the Camaro, and since they had no intention of bringing back the Firebird even before Pontiac was killed off its pretty safe to say that they want to limit internal competition as much as possible.

The alternative would be a 4 door full size RWD, but I would say that the mainstream appeal of the Chevelle is limited. People remember it as a muscle car, which is why enthusiasts want it back, but its also why marketing would rather have a Caprice or Bel Air to work with. Those cars are probably just as fondly looked upon by the masses, but nobody will be up in arms when they're sold as V6 sedans (like they would with a Chevelle).

[nester7929]

I'd love to see it come back, but if it does I want the exterior to look just like it did in 1970.

[Milk 1027]

Originally Posted by OHIOSS

Never say never, I seen this prototype drawing for a new Chevelle. Looks like someone is thinking about it for sure.

Russ

It's not a prototype, that's a 6 or so year old photoshop

[Number 3]

Originally Posted by Berean

Note to Angel: The following is not directed at you personally, so no need to get defensive. Just quoting you as an example of this type argument.


I've heard this argument many times on this board, and I just don't get it.

The MORE options a customer has in a class of car from the same manufacturer, the better. As long as you're "poaching" sales from yourself, there's no problem.

If the logic is that you can poach sales from yourself holds, then having different models within a class must also be bad.

You could just as easily say the SS poaches sales from the V6. It does. But who cares, GM gets a sale regardless.

If the SS wasn't an option, many SS owners would still have bought a V6. But some wouldn't have and GM would lose some sales without an SS option.

Since GM ditched the Pontiac brand and they won't be offering a Firebird, I guarantee they have lost sales as a result. Not everyone who wanted a Firebird will buy a Camaro in it's place. Less options in the same class equals less sales.

Another case in point. GM sells the exact same truck along side each other branded as GMC and Chevy. They don't care which one you choose as long as you choose one. Eliminate one of the choices and GM will lose sales. Someone who wanted a GMC truck may look at the Chevy, but he also may look at the Ford. Now his choice is between a Chevy and Ford, not a Chevy and GMC.

Not quite true. It only works if you can maintain volumes. For example, each car has an invetment in tools, parts, engineering and development, to name but a few. The business case to get your return on that investment is based on a projected annual sales rate. If you bring out another car in the same class that competes with the other and impacts the volumes, you will be less profitable or not profitable at all.

The truck example is unique simply because the investment for the diffrentiated parts is much smaller than doing an all new. The Chevrolet and GMCs share the same cab, the frame and chassis and a lot of the interior. And the volumes are so high that you can make money. I think the Sierra has higher annual volumes than the Camaro.

What you are thinking of is simply "plus sales". So if you could come out with a Chevelle coupe and not steal any Camaro sales, you would be ok. Take 10,000 sales from the Camaro, though, and you have significantly changed it's profitability.

[cab2g]

Originally Posted by Number 3

Not quite true. It only works if you can maintain volumes. For example, each car has an invetment in tools, parts, engineering and development, to name but a few. The business case to get your return on that investment is based on a projected annual sales rate. If you bring out another car in the same class that competes with the other and impacts the volumes, you will be less profitable or not profitable at all.

The truck example is unique simply because the investment for the diffrentiated parts is much smaller than doing an all new. The Chevrolet and GMCs share the same cab, the frame and chassis and a lot of the interior. And the volumes are so high that you can make money. I think the Sierra has higher annual volumes than the Camaro.

What you are thinking of is simply "plus sales". So if you could come out with a Chevelle coupe and not steal any Camaro sales, you would be ok. Take 10,000 sales from the Camaro, though, and you have significantly changed it's profitability.

I agree. But I'm not against them making a special limited edition Chevelle that people know will only be around for a year or two.

Or they could be like Porsche and sell a large number of variations/models in low numbers, but charge a lot on the sticker price. I'm willing to bet that explains why the Dodge Challenger's price is so high, because its volume is low and they need to maintain profitability somehow with a heavier/slower car.

The Plymouth Prowler, Cheverolet SSR, and Ford Thunderbird are perfect examples of low volume cars with high price tags for the performance/features you got. They weren't priced like Porsches, but because the volume was low, they were priced higher than say a comparably equipped sedan, or pickup truck.