Quote:
Originally Posted by stovt001
Also, if you don't like the markups another is charging, shop around and you'll likely find a dealer willing to price it for less. The wonderful world of competition at work.
Also, if they were to charge huge markups on the Malibu as per the hypothetical given by silver turtle, then what's the prevent that family from going to another Chevy dealership or even get another car. There are plenty of options out there. If demand is high enough to create markups, the entire inventory will be sold anyway.
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what if, what if, what if... your theories are wonderful and support the dealerships so well, you might as well get a job as their spin doctor that supports them raping the customers.
you have defended screwing the customer... and you have chosen to read almost NOTHING of what I actually said in my theories and scenarios... since you didn't read it the first time, I'll give it to you again:
1) the MSRP, contrary to your belief, is sufficient to keep a dealership in business presuming that they operate efficiently and do not have an excessively high overhead... I know you dont believe that this is true, but I used to work for a dealership and I can promise you that it is true... also, dealerships make money from their service departments, so your theory that they make money just from the sale of new cars is completely inaccurate.
2) when one dealership does it, they almost all do it... so in any town, it is very likely that if one dealership is adding a markup, most of the dealerships in that town are adding markup... thus screwing the customer who probably doesn't want to, or cannot afford to, go out of the area to get a replacement car.
3) there are Auto Auctions for selling at above MSRP... dealerships should not be damaging the brand by selling above MSRP... a dealership can reserve the right not to sell a car to someone if they feel they can make more from another customer, this is true... but posting the markup on the window is blatantly damaging the brand.
it is NOT good for the brand when people who can pay thousands over MSRP get all the cars and those that cannot pay that price get nothing... if you cannot see that then you are ignorant of the reality of the situation.