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Old 12-14-2011, 06:58 PM   #23
CamaroSkooter
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Quote:
Originally Posted by DGthe3 View Post
They weren't calling SRT a model though. They said that the Viper would be an SRT model, meaning that SRT is the make, Viper is the model.
Exactly. From their article:

Quote:
Chrysler revealed today the next-gen 2013 Viper will be badged and sold as an SRT model, and not as a Dodge.
Quote:
SRT spokesman Dan Reid confirmed to us that the 2013 Viper will, in fact, be branded and sold as a SRT model, making it the first Viper to shun the Dodge badge.
Am I wrong in thinking that they should have put "make" or "brand" instead of the bolded words?

Dodge, Jeep, Chevrolet, GMC and Ford are all "makes" of vehicles. After reading this article, I am assuming they are simply creating a separate "make" to market the Viper under.

I'm just curious why they would use the word "model" to describe a separate car brand.

Side note: I always thought SRT was considered a trim level...
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