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They spend that money anyway and never produce the cars. Seems a waste. Could put that money to better use. Yes I know that the "diehards" would look elsewhere, but give the same quality and features that they are used to. I don't think no one would run to Ford because they couldn't get a car with a Pontiac front end. The key would be to assure the loyalist that all they are loosing is a name. But if GM doesn't do somthing, they could loose more.
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