Quote:
Originally Posted by comiskeybum
and fact is.......no one can give me a good answer as to why they killed it off for a while.
|
you should read more older posts.
one thing ford has done, and I will give them credit for, is the fact that they have stuck by their creed of "a mustang in every garage"
v-6 mustangs have been cheap, plentiful sellers for years. part of the reason the camaro was put on hiatus was because it was getting hard to sell them in the quantities that they needed. in the late 80s and early 90s there was a boom in import autos being sold in the US at cheaper prices than the more powerful muscle cars. when the 4th gen camaro's came out in 93, they were already on the cutting block for discontinuation. throw in the camaro/firebird body sharing eating up total sales of the platform, it didnt make for a good future for the car. the enthusiasts wanted more power, but the majority of america wanted economy and price. difficult things to merge together.
with the advent of smaller, cheaper import cars and the ratio of enthusiasts coming down, it didnt make sense to the big wigs at GM to keep trying to pump the Camaro/Firebird into the future. while there were plenty naysayers who fought to keep the f-body in production, the final word was no.
it takes a lot to design, produce, market, and sell a car to someone who doesnt need/want all the bells and whistles that muscle cars have (ie torque and hp), and when the majority of consumers want cargo capacity, mpg, and passenger occupancy, a powerful muscle car with 2+2 seating and low mpg doesnt make much sense in an evolving world that cares more about getting little johnny to football practice and comfortably fitting 5 people in the car on long trips.