Chevrolet Corvette Stingray C7 Forum - View Single Post

*DGthe3* · 11-27-2010, 02:16 PM

The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet'

11-27-2010, 02:16 PM	#4
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,366	The two ideas are actually related. See, 'Chevy' does indeed run deep ... in the US. Everybody in North America automatically equates Chevy to Chevrolet without thinking. But this isn't the case around the world where many buyers have never had a car before, and certainly not a Chevrolet, and they've never heard of Chevy. So trying to sell Chevrolets in those markets, while advertising Chevy, leads to obvious confusion. Particularly when there are brands like 'Chery' which sounds an awful lot like 'Chevy' to someone in China. To my knowledge, there is nothing out there that sounds like 'Chevrolet' __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum