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I can't believe the guy who sent out this memo.
This is just pathetic. I mean, give me a BREAK! I've owned 9 CHEVY'S and guess what? Knowing that they are called Chevrolets and not Chevy's had NO influence in my purchasing decision. I LOVE CHEVY. I LOVE CHEVROLET. It does not F'ing MATTER. GIVE ME A BREAK. There are MORE important things in the whole advertisement arena than the use of Chevy vs Chevrolet. Psh...
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