Quote:
Originally Posted by The_Blur
In addition, Chrysler business strategy seems not to care much for heritage, which I find really disappointing. Ford and GM both know that they need symbolic products to be successful. When properly marketed, the Mustang and Corvette make other cars more successful. If Chrysler really needs to make a buck, the company should be improving high-volume products rather than selling a low-volume brand. The best form of marketing is the grassroots approach. When everyone has your product and likes it, they'll continue to get it and refer others. Rather than dealing with high-volume brands by selling the Viper, Chrysler should work on making the Avenger a top-notch 4-banger or continuing to promote and improve the already successful Ram and PT Cruiser brands. |
\becuase they are owned by a company that doesnt care about cars....then people wonder why the big 3 are in trouble....