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Originally Posted by headpunter
but you are also getting name and known quality. who wants to say hey i spent 40k on a hyundai, im not saying they are nice but they did a crappy job of developing thier brand. you dont make sub 20k cars for years and make one that is twice the cost and then expect to not have people question its quality and engineering. they should have moved higher int the $30k range and developed upwards. not build cars in the min and max and then fill in the center of the line up later
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But that is the thing, the quality and materials in this car is far from crap now. Yes the name brand is going to be their biggest hurdle but the Genesis is an amazing car. Have you seen / been in one? If not then you are basing this off nothing but opinion. The sonata is also a terrific car in the mid/high 20's and sells like hotcakes.
No the BMW snobs will never buy this car but that isn't the target market for this car. They are looking for those that are smart buyers and want the most for their money and are willing to step up into the luxury market for the price of a mid level sedan. There are a heck of a lot more of them then BMW snobs. Unless you have been in one you wouldn't understand how nice this car it.
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ads suggested the Genesis offers "7-series size, 5 series performance, 3-series price."
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