FenwickHockey65's Great Thread of GM Knowledge

[GroundhogSS]

I suspect some small portable solar panels will show up that will be able to slowly recharge an EV. Just don't get in a hurry.

[Martinjlm]

Originally Posted by GroundhogSS

I suspect some small portable solar panels will show up that will be able to slowly recharge an EV. Just don't get in a hurry.

Psst... https://electrek.co/2016/06/20/toyot...e-solar-panel/

To be sure, they don’t do much, but I’m surprised the idea hasn’t driven more research into making it more useable.

[FenwickHockey65]

http://gmauthority.com/blog/2019/02/...ax-v-8-engine/



Over 50% of Sierra HDs are Denalis, and over 90% of those are Duramaxes.

[PDXSSCE]

Buick Cascada dies the death everyone expected

It was a bad idea from the start. I wonder how many millions were spent on advertising, while the Camaro gets none.

Sales Results:

2016 - 7,153
2017 - 5,595
2018 - 4,136

[DGthe3]

Originally Posted by PDXSSCE

Buick Cascada dies the death everyone expected

It was a bad idea from the start. I wonder how many millions were spent on advertising, while the Camaro gets none.

Sales Results:

2016 - 7,153
2017 - 5,595
2018 - 4,136

It needed advertising more than the Camaro. The Camaro sales are slow because GM catered to enthusiasts instead of making something with broader appeal. Advertising won't change the outward visibility. It won't change the tiny trunk. It won't change the back seat space. It won't change the fuel economy. It won't change the price.



Since they made the Camaro with a narrow appeal, the overwhelming majority of those who would consider buying a Camaro already know about it. So there isn't much point spending money on TV spots or most other types of typical advertising. There are much more efficient ways to spend their marketing budget. Ones that are aimed directly at enthusiasts instead of the general public.



But the Cascada? Even people who consider themselves car buffs forget that it exists, let alone the general public. Plus, Buick still has an enormous perception issue. So there is value in simply informing people that, yes you can get a Buick convertible. It helps change the perception of the brand overall in addition to promoting the Cascada specifically.

[Martinjlm]

Originally Posted by DGthe3

It needed advertising more than the Camaro. The Camaro sales are slow because GM catered to enthusiasts instead of making something with broader appeal. Advertising won't change the outward visibility. It won't change the tiny trunk. It won't change the back seat space. It won't change the fuel economy. It won't change the price.



Since they made the Camaro with a narrow appeal, the overwhelming majority of those who would consider buying a Camaro already know about it. So there isn't much point spending money on TV spots or most other types of typical advertising. There are much more efficient ways to spend their marketing budget. Ones that are aimed directly at enthusiasts instead of the general public.



But the Cascada? Even people who consider themselves car buffs forget that it exists, let alone the general public. Plus, Buick still has an enormous perception issue. So there is value in simply informing people that, yes you can get a Buick convertible. It helps change the perception of the brand overall in addition to promoting the Cascada specifically.

The other thing that led not only to its demise, but GM’s apathy in advertising it, is that it is the very last vestige of GM’s relationship with Opel. Like the Regal, Cascada is/was a rebadged Opel Insignia. Difference is, GM did localize build of the Regal in North America. Cascada continued to be built by Opel, which GM sold to PSA (parent company of Citroen and Peugeot) a few years ago. PSA no longer wants to build the car for GM and GM no longer wants buy it from PSA, so there you have it.

***EDIT*** Turns out the Opel and Vauxhall (Opel’s UK twin) convertibles were also named Cascada. But all three Cascada models were basically convertible versions of the Opel / Vauxhall Insignia that the Buick Regal is based on

[FenwickHockey65]

I don't think I ever saw a standalone Cascada ad, so...

[Martinjlm]

Originally Posted by FenwickHockey65

I don't think I ever saw a standalone Cascada ad, so...

There were a few in the Detroit area. Paid for by the Detroit Area Buick Dealers. Showed the top operating at 30 mph.

[90503]

Well, if anything it was a convertible. Now only two GM convertibles available...Camaro and Corvette. Convertibles should be a good money maker for however many they sell.

[PDXSSCE]

Originally Posted by DGthe3

It needed advertising more than the Camaro. The Camaro sales are slow because GM catered to enthusiasts instead of making something with broader appeal. Advertising won't change the outward visibility. It won't change the tiny trunk. It won't change the back seat space. It won't change the fuel economy. It won't change the price.

Since they made the Camaro with a narrow appeal, the overwhelming majority of those who would consider buying a Camaro already know about it. So there isn't much point spending money on TV spots or most other types of typical advertising. There are much more efficient ways to spend their marketing budget. Ones that are aimed directly at enthusiasts instead of the general public.

But the Cascada? Even people who consider themselves car buffs forget that it exists, let alone the general public. Plus, Buick still has an enormous perception issue. So there is value in simply informing people that, yes you can get a Buick convertible. It helps change the perception of the brand overall in addition to promoting the Cascada specifically.

Bud Light and Coors Light are the top two selling beers in America, even though there are much better tasting alternatives. Everyone in America knows they exist, but their advertising is still at every turn. The reason is a never ending effort to maintain and grow their share of the market.
GM ceded the top muscle car sales position to the Mustang and they've ceded the second spot to the Challenger now. Both of which are promoted in commercials, social media and enthusiast forums. It doesn't matter if it's pet rocks, advertising is key in the success of any product.

[JhonnyGTR]

Originally Posted by PDXSSCE

Bud Light and Coors Light are the top two selling beers in America, even though there are much better tasting alternatives. Everyone in America knows they exist, but their advertising is still at every turn. The reason is a never ending effort to maintain and grow their share of the market.
GM ceded the top muscle car sales position to the Mustang and they've ceded the second spot to the Challenger now. Both of which are promoted in commercials, social media and enthusiast forums. It doesn't matter if it's pet rocks, advertising is key in the success of any product.

EveryBody knows about the Camaro, and if someone doesn't know about it, is someone that doesn't know so much about cars. The Cascada in other hand... Well, I didn't know that they were alive yet.

It doesn't matter how much advertise You do for some product, if the product doesn't have something that you need or something so exciting that make you forget all the other things that make it impractical to You, it won't sell a Lot. That's what happen with Dodge, they have both, and casuality they are very good and creative advertising it.

(Sorry for my Bad english)

[PDXSSCE]

Originally Posted by JhonnyGTR

EveryBody knows about the Camaro, and if someone doesn't know about it, is someone that doesn't know so much about cars. The Cascada in other hand... Well, I didn't know that they were alive yet.

It doesn't matter how much advertise You do for some product, if the product doesn't have something that you need or something so exciting that make you forget all the other things that make it impractical to You, it won't sell a Lot. That's what happen with Dodge, they have both, and casuality they are very good and creative advertising it.

(Sorry for my Bad english)

The purpose of advertising is to present the product to consumers and create the desire to own it. Everyone knows about UPS and FedEx, but nonetheless they advertise.

Cascadia wasn't going to be successful, regardless of how many advertising dollars were thrown at it. Camaro is not a bad vehicle and could sell considerably better, if a marketing campaign were behind it that created excitement.

[shaffe]

Originally Posted by FenwickHockey65

http://gmauthority.com/blog/2019/02/...ax-v-8-engine/



Over 50% of Sierra HDs are Denalis, and over 90% of those are Duramaxes.

So basically it is a license to print money for GM lol

Originally Posted by DGthe3

It needed advertising more than the Camaro. The Camaro sales are slow because GM catered to enthusiasts instead of making something with broader appeal. Advertising won't change the outward visibility. It won't change the tiny trunk. It won't change the back seat space. It won't change the fuel economy. It won't change the price.



Since they made the Camaro with a narrow appeal, the overwhelming majority of those who would consider buying a Camaro already know about it. So there isn't much point spending money on TV spots or most other types of typical advertising. There are much more efficient ways to spend their marketing budget. Ones that are aimed directly at enthusiasts instead of the general public.
.

But if you look in the sales threads none of those issues matter and are non issues because performance! lol

[AZCamaroFan]

i forgot they even existed. never saw an ad for Cascada