GM Reveals Cadillac Elmiraj Concept

[King T]

Cadillac Loses its Wreath With Elmiraj Concept

With all the attention going to the new Cadillac Elmiraj concept that just debuted in Pebble Beach — and speculation on what it means for the brand’s future — it’d be easy to miss a very-real change that could affect us much sooner than an Elmiraj-based production model. That change concerns the new Cadillac logo, which for the first time since 1982, doesn’t have a wreath. Is the move for the better?

The revised Cadillac Crest – officially still a concept – is wreathless, and more streamlined than before. Some may be crying foul over the change, but this isn’t the first time Cadillac has changed its logo. Cadillac’s first crest from when the company was founded in 1902 doesn’t look all that different from the latest iteration. It featured the signature Cadillac shield (complete with ducks and crown), with the wreath wrapping around it. But that logo only lasted a few years before being replaced by a wreathless emblem. The wreath would then be added and removed from Cadillac logos numerous times until the early 1930s. Cadillac would go through more than 10 logos in the years after, until the Wreath made a comeback in 1982.

Since then, the Cadillac Crest has seen a few revisions, losing its ducks and crown, but always keeping the wreath. That is, until today’s Cadillac Elmiraj Concept reveal. The new Cadillac Crest unveiled on the Elmiraj combines the modernity of the outgoing crest, with the flat and wide crest Cadillac used during its heyday between 1959 and 1964. Cadillac calls the more modern-looking crest (still technically a concept), “streamlined and tailored to the [Elmiraj's] overall design.”

What do you think of the new Cadillac Crest as seen on the Elmiraj concept?

Do you like it, or do you think Cadillac should stick with the wreath?

[LOWDOWN]

A very nice car...with a very inappropriate name cribbed from a source this vehicle shows no inspiration from: El Mirage, arguably one the birthplaces of dry lakebed racing in the California high desert near Victorville. Holy ground to some of us...and not indicative of a current Cadillac.

[Diode Dynamics]

"The concept advances Cadillac’s philosophy of dramatic design and performance, and its commitment to lightweight, agile cars."

I'm glad they are committed to lightweight, agile cars...lol because this


Was a cruise ship designed for land

Nick C.

[Blk-Ice]

Me Likey!!!

[Dyk-NO]

Looks amazing . Body profile Looks like a camaro's rich brother

[AWSME SS]

I kinda see some 5th gen' Camaro in the design.

[AZCamaroFan]

205 inches..to me these last couple Cadillac concepts harken back to the 60's and 70's Eldorado's. I really don't see a big market for that these days. I wish they'd take the next CTS-V and make it sleeker, a reall GT/Sports car.

[King T]

[Diode Dynamics]

I wish Buick would bring the Riviera back!...I miss the GNX too



Nick C.

[King T]

[King T]

[King T]

[FenwickHockey65]

According to Cadillac VP Bob Ferguson, Elmiraj is production feasible and dealers are clamoring for it.

[King Sun]

Originally Posted by FenwickHockey65

According to Cadillac VP Bob Ferguson, Elmiraj is production feasible and dealers are clamoring for it.

80,000-90,000 im figuring the price will be