Very poorly worded memo from GM - no more use of the term "Chevy" - Page 3

Morepwr · 06-10-2010, 01:17 PM

Wow. Thats seriously stupid.

harmonicator · 06-10-2010, 01:17 PM

Foreign execs and markets probably get confused over the terms Chevy and Chevrolet being the same thing. So GM just wants their company communication to be consistent. I'm sure they are all for Chevy fans to remain using and loving the term.

Cheesehead1 · 06-10-2010, 01:18 PM

Does Chevy Chase have to change
his name to Chevrolet Chase!

Risquee · 06-10-2010, 01:21 PM

I can handle Chevrolet. I hate when people say "is that a challenger?" Or "is that a charger?" Even worse when they ask if it's a mustang. I don't usually want to punch people but I tell you I'm getting close.

PQ · 06-10-2010, 01:23 PM

They aren't telling us to stop using Chevy. I'm sure it's just a daily business op thing inside GM.

No need to panic.

Berean · 06-10-2010, 01:23 PM

Quote:

Originally Posted by greenrail

Micromanagement of obscure elements of marketing, that doesn't do anything but stir up unwanted comments from the media and the "CHEVY" Faithful

It's almost like a government bureaucracy or something.

homer2004 · 06-10-2010, 01:24 PM

I am lazy
chevy it is

Berean · 06-10-2010, 01:28 PM

Since China calls the shots for just about everything nowadays, maybe they didn't want Chevy being confused with their rip off auto company Chery.

http://en.wikipedia.org/wiki/Chery_Automobile

Chery is known for copying foreign designs, including General Motors' Korean subsidiary GM Daewoo Auto & Technology's Daewoo Matiz city car (sold as the Chery QQ) and Daewoo Magnus mid-size sedan (sold as the Chery Eastar), along with the emblem appearing derived from the Infiniti emblem. Chery attempted to negotiate local Chinese production licenses of those vehicles with bankrupt Daewoo Motors prior to General Motors' purchase of the bankrupt automaker's assets in 2002,[7] but the negotiations were never closed.[8] Nevertheless, Chery proceeded with the production of these former Daewoo vehicles without a license, triggering General Motors to sue Chery for infringement in December 2004, citing "extreme similarities".[9][10]
General Motors has been unable to press its case against Chery in the Chinese courts, despite pressure from the Chinese government. In November 2005, GM opted to drop its case to preserve its other interests in China and maintain good will with the government. However, GM reserves rights to sue Chery again if it attempts to bring the vehicles in question to European and North American markets. The affected vehicles are the Matiz clone and derivatives (QQ3, QQ6 and A1) and the Magnus clone and derivatives (Eastar, V4, B12, and B22). The IP rights issue has become such a concern that DCX is rumored to have contacted GM for possible licensing of GM Daewoo vehicle IP on the behalf of Chery[11] after it signed a 25-year cooperation and exclusive distribution agreement with Chery in early 2007.

Angrybird 12 · 06-10-2010, 01:31 PM

Boy you guys take things tooo seriously.. I mean it was meant for advertising, internal memos and such, not for all of us Chevy Faithful.
You need to remember that they are now selling Chevrolets all over the world, and the term "Chevy" is mostly an American Nickname.. So instead of having to write separate corporate memos for domestic and foreign markets, they ask their people to refrain from using the Term "Chevy" because it is not recognized worldwide. that is all it is about...

ron10 · 06-10-2010, 01:33 PM

i have always used the name "chevy".everybody knows what it means.just like MOPAR is a chrysler.seems kinda petty.

greenrail · 06-10-2010, 01:34 PM

Geez, the comments about this are even more brutal over on Automotive News' website.

Since GM ( Or am I supposed to say General Motors?) isn't going to use this any more, is the Copyright For Sale??????

CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY

Angrybird 12 · 06-10-2010, 01:35 PM

Quote:

Originally Posted by EnvyTerra

How about sheby?

Too close to Shelby....

greenrail · 06-10-2010, 01:36 PM

I volunteer to send Scott (aka Fbodfather) the first roll of quarters for their collection can!

Read this:

http://www.autonews.com/article/2010...100619993/1261

greenrail · 06-10-2010, 01:40 PM

Perhaps this is all a subliminal marketing ploy to generate buzz about Chev________ (fill in your own version).

06-10-2010, 01:17 PM	#29
Morepwr woohoo Drives: Silverado, 70cutlass, 57chevy&more Join Date: Apr 2009 Location: Socal Posts: 557	Wow. Thats seriously stupid. __________________ I am not useless, I can still be used as a bad example!

06-10-2010, 01:17 PM	#30
harmonicator Super Lead Plexi Drives: "Elvira" 2010 Blk Camaro 3SS/RS LS3 Join Date: Feb 2010 Location: SLO, CA Posts: 149	Foreign execs and markets probably get confused over the terms Chevy and Chevrolet being the same thing. So GM just wants their company communication to be consistent. I'm sure they are all for Chevy fans to remain using and loving the term. __________________ Originally Posted by kunkelz28 Torque !!!!!! It means you could have fat girls in your car and it will still be fast

06-10-2010, 01:21 PM	#32
Risquee Camaro Lover Drives: 2010 Camaro 2LT Transformer SE Join Date: Jun 2010 Location: Ontario Posts: 201 View My Garage	I can handle Chevrolet. I hate when people say "is that a challenger?" Or "is that a charger?" Even worse when they ask if it's a mustang. I don't usually want to punch people but I tell you I'm getting close. __________________ 2010 Rally Yellow Camaro 2LT Transformer Special Edition 3.6L SIDI V6 VVT 312 HP Build Date: 12/14/2009 Purchase Date: 6/4/2010

06-10-2010, 01:23 PM	#33
PQ Booooosted. Drives: 2010 Supercharged SS Join Date: Apr 2008 Location: Mobile, AL Posts: 36,717 View My Garage	They aren't telling us to stop using Chevy. I'm sure it's just a daily business op thing inside GM. No need to panic. __________________

06-10-2010, 01:31 PM	#37
Angrybird 12 7 year Cancer Survivor! Drives: 17 Cruze RS, 07 G6 GT, 99 Astro Join Date: Dec 2007 Location: East Tennessee Posts: 21,546	Boy you guys take things tooo seriously.. I mean it was meant for advertising, internal memos and such, not for all of us Chevy Faithful. You need to remember that they are now selling Chevrolets all over the world, and the term "Chevy" is mostly an American Nickname.. So instead of having to write separate corporate memos for domestic and foreign markets, they ask their people to refrain from using the Term "Chevy" because it is not recognized worldwide. that is all it is about... __________________ Cancer's a bitch! Enjoy life while you can! LIVE, LOVE, DRIVE... The Bird is the word!

06-10-2010, 01:18 PM	#31
Cheesehead1 Drives: 2011 2SS/RS RJT Join Date: Jan 2010 Location: Racine, WI Posts: 160	Does Chevy Chase have to change his name to Chevrolet Chase!

06-10-2010, 01:24 PM	#35
homer2004 Drives: Black Camaro 2010 Join Date: Sep 2009 Location: Toronto Posts: 158	I am lazy chevy it is

06-10-2010, 01:28 PM	#36
Berean Drives: Truck Join Date: Apr 2010 Location: Home Posts: 2,439	Since China calls the shots for just about everything nowadays, maybe they didn't want Chevy being confused with their rip off auto company Chery. http://en.wikipedia.org/wiki/Chery_Automobile Chery is known for copying foreign designs, including General Motors' Korean subsidiary GM Daewoo Auto & Technology's Daewoo Matiz city car (sold as the Chery QQ) and Daewoo Magnus mid-size sedan (sold as the Chery Eastar), along with the emblem appearing derived from the Infiniti emblem. Chery attempted to negotiate local Chinese production licenses of those vehicles with bankrupt Daewoo Motors prior to General Motors' purchase of the bankrupt automaker's assets in 2002,[7] but the negotiations were never closed.[8] Nevertheless, Chery proceeded with the production of these former Daewoo vehicles without a license, triggering General Motors to sue Chery for infringement in December 2004, citing "extreme similarities".[9][10] General Motors has been unable to press its case against Chery in the Chinese courts, despite pressure from the Chinese government. In November 2005, GM opted to drop its case to preserve its other interests in China and maintain good will with the government. However, GM reserves rights to sue Chery again if it attempts to bring the vehicles in question to European and North American markets. The affected vehicles are the Matiz clone and derivatives (QQ3, QQ6 and A1) and the Magnus clone and derivatives (Eastar, V4, B12, and B22). The IP rights issue has become such a concern that DCX is rumored to have contacted GM for possible licensing of GM Daewoo vehicle IP on the behalf of Chery[11] after it signed a 25-year cooperation and exclusive distribution agreement with Chery in early 2007.

06-10-2010, 01:33 PM	#38
ron10 Drives: 2010 2SS IOM L99 Join Date: Jan 2010 Location: LOUISVILLE,KY.. Posts: 7,545	i have always used the name "chevy".everybody knows what it means.just like MOPAR is a chrysler.seems kinda petty.

06-10-2010, 01:34 PM	#39
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	Geez, the comments about this are even more brutal over on Automotive News' website. Since GM ( Or am I supposed to say General Motors?) isn't going to use this any more, is the Copyright For Sale?????? CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY CHEVY __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.

06-10-2010, 01:36 PM	#41
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	I volunteer to send Scott (aka Fbodfather) the first roll of quarters for their collection can! Read this: http://www.autonews.com/article/2010...100619993/1261 __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.

06-10-2010, 01:40 PM	#42
greenrail Comic Curmudgeon Drives: 2010 Camaro 2SS-2010 VW CC Sport Join Date: Mar 2008 Location: Near Chicago, IL Posts: 2,392	Perhaps this is all a subliminal marketing ploy to generate buzz about Chev________ (fill in your own version). __________________ Member Illinois Camaro Club His Name is Rosie - "Speak Softly and Carry a Big Stick!" - If you know who said that, then you know the genesis of his name.

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