Fiat-Chrysler Automobile Group 5-Year Plans (including all of the FCA brands)

[shine2013]

Originally Posted by Stew

They are already a hell of a set of cars, especially the 15s.......

New Charger is ugly. That new Challenger is beautiful. Just it's going to look dated with a new Mustang and Camaro out on the streets.

[King T]

Chrysler 300 SRT to meet the reaper while Jeep Grand Cherokee SRT lives on

Among the many revelations to come out of Fiat-Chrysler’s new five-year plan was the merger of the Dodge and SRT brands, leaving Dodge as Chrysler’s performance outlet.

However, that leaves a couple of loose ends. Namely, the two SRT models that don’t wear Dodge badges.

It appears, there’s both good news and bad news. Car and Driver reports that the Chrysler 300 SRT will be discontinued, but the Jeep Grand Cherokee SRT will live on.

Why the Jeep and not the Chrysler?

Weirdly and amazingly, the Grand Cherokee SRT is the brand’s best-selling model, so it makes sense to keep it for the time being. Buyers apparently love their high-performance SUVs.

SRT, which stands for Street and Racing Technology, is essentially Chrysler’s version of Mercedes-Benz AMG, an in-house tuner that makes hot rod versions of the company’s products.

It all comes down to sheer sales numbers here. If a particular model sells well, it lives. If not, it dies. It's that simple. Lackluster sales have sealed the 300 SRT8's fate.

More recently, Chrysler attempted to grow SRT into a standalone brand, even re-badging the Dodge Viper as an SRT.

Now that Dodge is taking over the performance role – and Chrysler and Jeep are taking on its old role as a mainstream brand – it really doesn't make sense to continue building SRT vehicles for other brands.

Fans of the 300 SRT can always look to the Dodge Charger, which is essentially a less-luxurious version of Chrysler’s big sedan. Both cars ride on the same updated LX platform, which can be traced back to an older Mercedes design, and feature the same glorious HEMI V8 engines.

A new Charger SRT is expected after the refreshed 2015 Charger base model hits showrooms later this year.

But if you must have a 300 SRT8, it’d be best not to waste too much time to go ahead and buy.

[dr damon]

Hoping the new 300 will still get the 6.4 but drop the srt name. Was counting on the 300 srt8 getting the 8 speed

[King T]

Originally Posted by dr damon

Hoping the new 300 will still get the 6.4 but drop the srt name. Was counting on the 300 srt8 getting the 8 speed

Seems like only Dodge will be the one carrying the larger Hemi in the future. Chrysler will only have the 300 C as their highest option.