GM Previews 2024 Chevrolet Blazer EV SS

[snizzle]

Originally Posted by hrpiii

Since this is more along a whole new line of EV's, then just drop the "SS" and go with all new package names... 'XS', 'ZS', or something. You can't say we are developing all new EV stuff, then keep naming it all the old names. Pick one and stop confusing those people that know what the old names are tied to.

Ford used the Mustang nameplate on a CUV EV. It's all up for grabs at this point. It's strategic even though it'll piss off the purists.

[crysalis_01]

Originally Posted by snizzle

Ford used the Mustang nameplate on a CUV EV. It's all up for grabs at this point. It's strategic even though it'll piss off the purists.

Agreed. Because they know that the vast majority of buyers aren't the "purists". They aren't even the audience being targeted for those sales. If a few happen to tag along, even better. It's a numbers game, nothing personal, it's just business.