GM Holden Ceases Manufacturing Operations in Australia by 2017

[sizl1]

Cars in Australia are already more than double the price of the American price for consumers, imagine now when ALL cars are imported!

[Number 3]

Originally Posted by FenwickHockey65

There are no Chevrolet showrooms in Australia and the Holden brand has been around waaaaay longer than the Chevrolet brand has, in fact. It would be stupid to throw away that much brand recognition.

Hmmmmm, Oldsmobile - 1897, Pontiac - 1927

Holden started manufacturing automobiles in 1908. Not sure if that is the mark for keeping a brand alive. It's advantage is it's like Vauxhall in England. It's simply a regional name not competing with other brands from the same company.

But on the other hand if you want to create a single brand name and maintain it globally, Chevrolet is a far cheaper way to nurture a brand.

Opel has always been it's own conundrum. Opel should be Chevrolet. There should be no Opel, no Vauxhall, no Holden. Regional or semi regional (Opel) names were fine 50 years ago. Toyota, Honda, Subaru, Mazda are all the same brand where ever you go. The reason GM Europe (read that as Opel) is they never wanted to be part of GM...........ever. It's the only place I've been where you can find signs in hourly and salary alike that say "Opel is German". They didn't want to be part of GM and don't today. They actually blame GM for all their woes. If not for being owned by GM they would be kicking VWs butt.......just ask them.