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Reload this Page Very poorly worded memo from GM - no more use of the term "Chevy"

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Old 06-10-2010, 12:29 PM   #15
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Lightbulb Is that a Chevrolet Camaro? GM discourages use of "Chevy"... or maybe not?
As reported on CAMARO5 HOMEPAGE.

GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not?

Quote:
The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency.
GM's RESPONSE:

Quote:
Statement on the use of Chevrolet and Chevy
“Chevy” will continue to reflect the enthusiasm of customers and fans

2010-06-10

DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”

http://media.gm.com/content/media/us...0610_Statement
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Old 06-10-2010, 12:30 PM   #16
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No thanks, I like Chevy more.
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Old 06-10-2010, 12:31 PM   #17
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F*ck that, too many syllables.
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Old 06-10-2010, 12:31 PM   #18
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Official release

Quote:
DETROIT -- Today’s emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”
http://media.gm.com/content/media/us...0610_Statement
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Old 06-10-2010, 12:41 PM   #19
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I love my friends at GM, but, this is silliness in the extreme.

The term "Chevy" is every much a part of the brand identity (and history), as Chevrolet. Sorry guys, but this one really doesn't work for me.

Micromanagement of obscure elements of marketing, that doesn't do anything but stir up unwanted comments from the media and the "CHEVY" Faithful.

I know I am running the risk of being villified by some, but geez folks, keep your focus on the important stuff. Build exciting and quality vehicles and start kicking some butt in the marketplace!

CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY
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Old 06-10-2010, 12:48 PM   #20
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CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -
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Last edited by PAUL SS; 06-10-2010 at 12:49 PM. Reason: adding more CHEVY
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Old 06-10-2010, 12:51 PM   #21
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Quote:
Originally Posted by PAUL SS View Post
CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -
You missed a dash and screwed it all up.
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Old 06-10-2010, 12:51 PM   #22
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This kind of stuff is so wrong.

CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
CHEVY CHEVY CHEVY CHEVY CHEVY
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Old 06-10-2010, 12:55 PM   #23
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Quote:
Originally Posted by PAUL SS View Post
CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -
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Old 06-10-2010, 01:06 PM   #24
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Old 06-10-2010, 01:11 PM   #25
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They can call it what they want, I just refer to mine as the Camaro. Chevy always makes me think of a truck or SUV. I always said I would never buy a Chevy (I'm a Mopar guy) but the Camaro won my heart. I still won't buy a Chevy/GMC truck, but I love my Camaro.
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Old 06-10-2010, 01:11 PM   #26
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CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY - CHEVY -
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Old 06-10-2010, 01:12 PM   #27
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Bye bye miss american pie
drove my chevrolet to the levy
but the levy was dry


Naaaaa... That just doesn't sound right.


So much for my new domain name....
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Old 06-10-2010, 01:13 PM   #28
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WTF? Its now against the rules to call Chevrolet "CHEVY" anymore? Now this is taking it too far, GM.
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