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Old 12-14-2011, 01:39 PM   #1
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Viper now SRT & No Longer a Dodge.

http://wot.motortrend.com/dodge-no-m...el-145731.html
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Old 12-14-2011, 01:41 PM   #2
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The new Dodge Viper will begin production the end of next year 2012. Looks like the new Corvette wont be in production until after the new Viper this could get interesting.
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Old 12-14-2011, 02:24 PM   #3
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awful color combo:



first the ram trucks, now the viper. I think they've begun to phase out the Dodge name.
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Old 12-14-2011, 02:30 PM   #4
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Originally Posted by jandaseve View Post
awful color combo:



first the ram trucks, now the viper. I think they've begun to phase out the Dodge name.
I think that was the last one built. Its more of a memorable color combo than anything.
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Old 12-14-2011, 02:50 PM   #5
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Why do they keep calling SRT a "model?" Shouldn't it be called a "make?"

Make: SRT
Model: Viper

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Old 12-14-2011, 03:08 PM   #6
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How is this going to effect CAFE requirements? Does it count towards Dodge, Fiat or SRT?
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Old 12-14-2011, 03:09 PM   #7
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I think that was the last one built. Its more of a memorable color combo than anything.

This.
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Old 12-14-2011, 03:26 PM   #8
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I guess it makes business sense to create a SRT make that we will probably see all of the SRT models moving to. Separate big Dodge from SRT and see if the HP platforms make it on their own.

Kind of the way Ford SVT was.
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Old 12-14-2011, 03:44 PM   #9
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I guess it makes business sense to create a SRT make that we will probably see all of the SRT models moving to. Separate big Dodge from SRT and see if the HP platforms make it on their own.

Kind of the way Ford SVT was.
The branding at Chrysler is interesting. MOPAR has been the performance brand at Chrysler for parts as long as I can remember, but Chrysler went with SRT for the Viper in 89 or 90. There is a MOPAR Charger that was released recently. I could see MOPAR becoming the performance brand at Chrysler, but it appears they will continue with the SRT brand for vehicle and MOPAR for performance parts.
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Old 12-14-2011, 03:48 PM   #10
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Quote:
Originally Posted by jandaseve View Post
awful color combo:



first the ram trucks, now the viper. I think they've begun to phase out the Dodge name.

Awful or not... I'd still take it if they'd give me the keys
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Old 12-14-2011, 03:58 PM   #11
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See even Fiat is ashamed of Dodge. First Ram now SRT...
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Old 12-14-2011, 03:59 PM   #12
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See even Fiat is ashamed of Dodge. First Ram now SRT...
LMAO.


I don't know what they are thinking..... Let's add another sign to the front of the dealership!
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Old 12-14-2011, 04:13 PM   #13
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LMAO.


I don't know what they are thinking..... Let's add another sign to the front of the dealership!

Maybe that's the idea?? They want the biggest sign on dealer row!!!
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Old 12-14-2011, 04:15 PM   #14
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I've wondered the same thing about the RAM and SRT brands, but from what I've read, the CAFE requirements aren't per "make." They're for the COMPANY.
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