Mr Goodwrench was canned today!

CAMAR0 · 11-09-2010, 02:43 PM

"The Associated PressDETROIT (AP) — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified service" brands."

"But now that G.M. and its new marketing boss, Joel Ewanick, are putting an emphasis on the automaker’s four core brands, Mr. Goodwrench is getting the boot.

G.M. said Monday it would phase out the Goodwrench name in the United States on Feb. 1."

“This is more than a name change — it is a declaration of our commitment to our customers,” said Steve Hill, vice president and general manager of G.M. customer care and aftersales.

Goodwrench will be replaced by the Certified Service tag for each brand: Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service.

“Certified Service supports G.M.’s strategy to focus on the four brands,” said Mr. Hill, explaining that the new strategy provides “a natural extension of the customer’s vehicle purchase experience at the dealership.”

TommyTSquared · 11-09-2010, 02:44 PM

:(

papabearcamaro · 11-09-2010, 02:49 PM

Nothing is forever.

Archias · 11-09-2010, 02:53 PM

He was always a lazy bastard anyway. Stole the change out of my ashtray!

2010 SSRS · 11-09-2010, 02:54 PM

save Mr Goodwrench, spread this around the world.

SSRSLY · 11-09-2010, 02:58 PM

Getting a bit of a mixed message on this...Chevy runs deep, yet once you near retirement age you're out...?

lets_go_bills · 11-09-2010, 02:58 PM

Meh, just a name change. Doesn't matter if your Camaro is red or blue, it's still a Camaro.

SSRSLY · 11-09-2010, 03:12 PM

Quote:

Originally Posted by lets_go_bills

Meh, just a name change. Doesn't matter if your Camaro is red or blue, it's still a Camaro.

Yes, but would it still be a Camaro if they called it a Chevrolet Certified Performance Car?

lets_go_bills · 11-09-2010, 03:30 PM

Quote:

Originally Posted by SSRSLY

Yes, but would it still be a Camaro if they called it a Chevrolet Certified Performance Car?

I actually like the sound of that, Lol. My Camaro is a Chevrolet Certified Performance Car! Sounds like a prestigious award!

SlingShot · 11-09-2010, 03:39 PM

Quote:

Originally Posted by SSRSLY

Getting a bit of a mixed message on this...Chevy runs deep, yet once you near retirement age you're out...?

He should have joined the UAW and paid his dues ...

SSRSLY · 11-09-2010, 03:45 PM

Quote:

Originally Posted by SlingShot

He should have joined the UAW and paid his dues ...

SS4Fun · 11-09-2010, 03:49 PM

Mrs. Goodwrench is not going to be too happy about this!!!!

Fidgit · 11-09-2010, 03:55 PM

Quote:

Originally Posted by SSRSLY

Getting a bit of a mixed message on this...Chevy runs deep, yet once you near retirement age you're out...?

+1 Perfect call

ZED SLED · 11-09-2010, 04:04 PM

Quote:

Originally Posted by SSRSLY

Getting a bit of a mixed message on this...Chevy runs deep, yet once you near retirement age you're out...?

Hmm, if you listen, the guy who does the 'Chevy Runs Deep' commercial is Tim Allen, who spent 2 years in jail for selling drugs. Maybe Mr. Goodwrench turned into Mr. Crackhead. That would be a mixed message.

11-09-2010, 02:43 PM	#1
CAMAR0 Loose is Fast! Drives: Mikes Hard Lemons Join Date: Feb 2010 Location: Brick House Posts: 645	Mr Goodwrench was canned today! "The Associated PressDETROIT (AP) — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified service" brands." "But now that G.M. and its new marketing boss, Joel Ewanick, are putting an emphasis on the automaker’s four core brands, Mr. Goodwrench is getting the boot. G.M. said Monday it would phase out the Goodwrench name in the United States on Feb. 1." “This is more than a name change — it is a declaration of our commitment to our customers,” said Steve Hill, vice president and general manager of G.M. customer care and aftersales. Goodwrench will be replaced by the Certified Service tag for each brand: Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service. “Certified Service supports G.M.’s strategy to focus on the four brands,” said Mr. Hill, explaining that the new strategy provides “a natural extension of the customer’s vehicle purchase experience at the dealership.”

11-09-2010, 02:49 PM	#3
papabearcamaro Drives: 2012 Chevrolet Silverado 4x4 Z71 Join Date: Dec 2009 Location: WI. Posts: 1,744	Nothing is forever. __________________ SOLD(Traded for 2012 Silverado Z71 4x4 and 2012 Sonic Hatch.)...2010 Camaro 1SS/RS/LS3,yellow with House of Kolor Tangerine Pearl rally stripes,manual trans.Hurst short throw shifter,4 pack rally gauges,Roto-Fab air intake,Kooks long tube headers with high-flow cats,Borla S-Type catback exhaust,Comp Cam,PRC ported heads,Maggie with 3.6 pulley and 1:1 cog drive,secondary fuel system with 65lb injectors,ADM digital A/F and Boost gauge,Pfadt trailing arms and subframe bushings.614.25rwhp/566.82rwtq on 8# of boost. 2012 Chevrolet Silverado 1500 EX.Cab 4X4 Z71.

11-09-2010, 02:53 PM	#4
Archias Corvette Canine Drives: Black 2008 Corvette M6 Join Date: Oct 2010 Location: Savannah GA Posts: 255	He was always a lazy bastard anyway. Stole the change out of my ashtray! __________________

11-09-2010, 02:54 PM	#5
2010 SSRS Drives: 3 V8 Camaros Join Date: May 2009 Location: The Ocean State Posts: 111,186 View My Garage	save Mr Goodwrench, spread this around the world. __________________ Jannetty Racing JRE Street Package

11-09-2010, 02:58 PM	#6
SSRSLY Lady Racer Drives: 2012 GT500 Join Date: Oct 2009 Location: Spring TX Posts: 503 View My Garage	Getting a bit of a mixed message on this...Chevy runs deep, yet once you near retirement age you're out...? __________________ 2014 Ford F150 Tremor 2012 Shelby GT500

11-09-2010, 02:44 PM	#2
TommyTSquared Drives: RSSS Join Date: Dec 2009 Location: DFW Posts: 2,492	:(

11-09-2010, 02:58 PM	#7
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	Meh, just a name change. Doesn't matter if your Camaro is red or blue, it's still a Camaro. __________________ 2011 Chevrolet Camaro 2LT/RS Cyber Gray Metallic

11-09-2010, 03:49 PM	#12
SS4Fun and that it is!! Drives: 2010 Camaro SS/ SLP ZL575 #70 Join Date: Oct 2009 Location: Bluemont, Virginia Posts: 1,056	Mrs. Goodwrench is not going to be too happy about this!!!!

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