Chevy Runs Deep

BlackieRay · 10-30-2010, 11:48 AM

............................................

FenwickHockey65 · 10-30-2010, 12:43 PM

It's not the new slogan or tagline. It's a marketing theme. Once this current ad campaign is over, they'll stop using it.

LimaCharlie · 10-30-2010, 05:25 PM

I think the problem with "Chevy Runs Deep" is that it can be interpreted in many different ways, both negative and positive. I was confused about it before I saw the new Chevy commercials. After watching them, I think the slogan is used to describe the "deep", rich American heritage/history of Chevrolet. Now that I THINK I understand it, it's a cool slogan. I've always been a GM guy though...

MikeSVX · 10-31-2010, 12:51 AM

Quote:

Originally Posted by BlackieRay

While I understand the new slogan refers to the depth of brand patriotism, I can't get over how it's going to be used to conjure up humorous images of Chevrolet's debts, and by those who hate it as a 'sinking brand'. It's hard to come up with a good ad slogan. I'm not sure how this will work. Hopefully it will stir those loyal to America's auto industry against the enemies, who seem to be many in the last few years.

FYI, I believe the second picture is a mid to late 90's Bronco and not a Chevy.

TahoeCamaro · 10-31-2010, 05:00 PM

Quote:

Originally Posted by MikeSVX

FYI, I believe the second picture is a mid to late 90's Bronco and not a Chevy.

And the first picture is a Toyota Highlander..

TheCaptain · 10-31-2010, 05:26 PM

Quote:

Originally Posted by TahoeCamaro

And the first picture is a Toyota Highlander..

1/3 isn't too bad... i mean, he got one right...

Ringo64 · 10-31-2010, 07:32 PM

69Z/28Camaro · 10-31-2010, 10:52 PM

you know, i thought that the first 2 vehicles didnt look like chevys. anyways, i really liked the commercials and they definately explain the phrase

Sax1031 · 11-01-2010, 01:08 AM

I think marketing is doing pretty good with that phrase.

*Mr. Wyndham* · 11-01-2010, 01:17 AM

Quote:

Originally Posted by Sax1031

I think marketing is doing pretty good with that phrase.

Heck, ANY focus is better than...well, what they had up until recently.
Tim Allen was a genius decision, imo.

chain777 · 11-01-2010, 10:03 AM

Tim Allen is a great choice of spokesman, but I don't know about the "runs deep" slogan, or theme, or whatever you want to call it. We'll just have to see where it goes. Right now, it seems ripe for countless jokes and parodies.

The ads I've seen so far will connect best with diehard Chevy fans, who are already sold.

BlackieRay · 11-02-2010, 10:39 PM

Quote:

Originally Posted by MikeSVX

FYI, I believe the second picture is a mid to late 90's Bronco and not a Chevy.

Anyone else miss the point?

FenwickHockey65 · 11-02-2010, 10:45 PM

Quote:

Originally Posted by MikeSVX

FYI, I believe the second picture is a mid to late 90's Bronco and not a Chevy.

Is it a Bronco or an F-series with a camper shell?

10-30-2010, 11:48 AM	#1
BlackieRay Drives: 2002 WS6 Join Date: Jun 2009 Location: Around Posts: 91	Chevy Runs Deep ............................................ Last edited by BlackieRay; 11-02-2010 at 11:18 PM.

10-30-2010, 12:43 PM	#2
FenwickHockey65 General Motors Aficionado Drives: 2023 GMC Canyon, 2023 Expedition Join Date: Aug 2008 Location: Florida Posts: 37,375 View My Garage	It's not the new slogan or tagline. It's a marketing theme. Once this current ad campaign is over, they'll stop using it. __________________ 2023 GMC Canyon Elevation 2023 Ford Expedition SSV (State-Issued)

10-31-2010, 07:32 PM	#7
Ringo64 Forever Pontiac Drives: 2012 Black 2SS/RS Join Date: Oct 2010 Location: Naples, FL Posts: 1,389	__________________ Progression thread My Camaro's Grrgd

10-31-2010, 10:52 PM	#8
69Z/28Camaro Red Big Block Camaro Drives: 93 C1500, VR Big Block 70 Camaro RS Join Date: Oct 2009 Location: Indiana Posts: 966	you know, i thought that the first 2 vehicles didnt look like chevys. anyways, i really liked the commercials and they definately explain the phrase __________________ my 1970 Camaro RS. Frame off restoration. 600 HP 454 Naturally Aspirated. GM Performance Heads, Comp Mechanical cam, Weiand Stealth Intake, Holley 750 Carb. Hooker and Flowmaster exhaust system. Victory Red paint, True Rally Sport.

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10-30-2010, 05:25 PM	#3
LimaCharlie Drives: 2011 Camaro SS/RS - 2004 Silverado Join Date: Mar 2010 Location: Las Vegas, NV Posts: 2,989	I think the problem with "Chevy Runs Deep" is that it can be interpreted in many different ways, both negative and positive. I was confused about it before I saw the new Chevy commercials. After watching them, I think the slogan is used to describe the "deep", rich American heritage/history of Chevrolet. Now that I THINK I understand it, it's a cool slogan. I've always been a GM guy though...

11-01-2010, 01:08 AM	#9
Sax1031 Drives: 2000 Mustang GT Join Date: Jul 2009 Location: Elgin,SC Posts: 2,707	I think marketing is doing pretty good with that phrase.

11-01-2010, 10:03 AM	#11
chain777 Drives: Slow Join Date: Apr 2010 Location: Metro Chicago,Illinois Posts: 560	Tim Allen is a great choice of spokesman, but I don't know about the "runs deep" slogan, or theme, or whatever you want to call it. We'll just have to see where it goes. Right now, it seems ripe for countless jokes and parodies. The ads I've seen so far will connect best with diehard Chevy fans, who are already sold.