Once you purchase your Roku streaming media player, be it a Roku Express or a Roku Ultra, you need to activate it before you can stream content on it. Therefore, in order to activate Roku using
Roku.com/link, you will need an activation code that is generated by your TV connected to the Roku device. If at all you need assistance in this setup process, just give us a call at our toll-free number +1-888-298-2680.