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Originally Posted by MEDISIN
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Much like the Camaro, it really doesn't matter that a small group of enthusiasts think the car is a bargain. The general public doesn't. The problem is that Cadillac spent the last 40 years shafting their customers and releasing sub-par products. So, while they may have some nice vehicles in the line-up now, the Cadillac brand doesn't carry the same pedigree of the German counterparts. As a result, people are willing to buy what you may consider a lesser vehicle due to that perception. They also don't have to deal with CUE in the competition, which is absolutely worth trading a few 0-60 tenths for the privilege.
Quote:
Originally Posted by MEDISIN
Please define abysmal? Clearly you haven't seen BMW's numbers YTD.
- Audi up 2.9%
- BMW down 10%
- Cadillac down 3.8%
- Mercedes-Benz down 6%
Really Audi is the only full-line luxury brand posting growth thanks to a strong and cheap crossover lineup.
Cadillac globally, sales are up over 20% thanks largely to China.
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Their sales are still down, and were so abysmal in the midyear that articles were churning out left and right about their poor sales numbers. The only thing that sold well was the Escalade, and I'd be interested to see how much had to be taken off the sticker price of each model to bring in that YTD figure.