[Martinjlm]

Originally Posted by GearheadSS

I like it. I said when I saw the first leaked photo that this is basically an electric Avalanache. I'm ok with them calling it a Silverado. The Avalanche probably should have been called the Silverado something or other so I don't really get people getting butthurt over this thing being called a Silverado. Avalanche was still a full size truck and it had a bed on it. This one is the same so I have no issue calling it Silverado.

The fully loaded price is ridiculous though. I think it's insane for any American truck to cost over $100k. They need to put the crack pipe down and offer a desirable trim at a desirable price. No one wants a freaking Work Truck trimmed truck.

The Silverado EV and Lightning absolutely shit all over that Tesla CyberTruck abomination in interior and exterior design.

GM is approaching this the same way they are approaching Hummer EV. Put the highest content / highest priced / highest profit trims out first. Then follow with lower contented packages and trims. Couple reasons for this. One is to take advantage of the people who “gotta own the first one” and are willing to pay what it takes. The second reason is to organically match demand to capacity. They are not going to be able to ramp to full capacity overnight. That usually takes 6-12 months, especially with a new facility. Factory Zero won’t be totally brand new, since Hummer and Cruise Automation are already starting production there, but it is still technically in “new plant ramp-up” mode. By the time they get to full volume capability, the more sensibly contented and priced models will be introduced.

By comparison, the Hummer EV Edition 1 starts at $112,595 and has everything but power mudflaps. A year later they will add the Hummer EV 3X at $99,995. Six months later they’ll add Hummer EV 2X at $89,995. Then finally a year after that they will add Hummer EV 2 at $79,995. Silverado EV Edition 1 comes in at $105,000. Not sure about the power mudflaps. I would expect the new trim additions and price de-escalation will happen more quickly, as it will likely be the top priority product for Factory Zero. So decently equipped trims are likely to come in somewhere around the low $60s and up to low $90s, with a fully loaded RST to maintain the top end at $105k.

For the sake of comparison, today a fully loaded Silverado High Country approaches $75k. An F150 Platinum approaches $80k. And people are buying them faster than they are buying base models (in terms of days-on-lot).