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Toyota is going down the same path as GM did. Got too big, too fat, quality and reliability suffered, big time. They've been selling sub-standard cars on their reputation for almost 25-30 years now, at a premium to their competition. People are gonna figure it out soon enough, and ditch them just like they ditched the big three way back when.
And the fact that Toyota watched this happen to the big three while they overtook them, and did the exact same thing, means they as a company deserve to die. Let capitalism work its magic, as best it can in this situation.
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