Quote:
Originally Posted by KMPrenger
Even if the sales did surprise them (which I can agree with that statement somewhat...sure was hard to keep them on the lots for a long time) GM certainly did not "stumble" across the success by accident.
Market research obviously told them it was worth the cost/risk to get back into the mid-size truck segment again. So they did, and they found success. Hardly an accident.
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Yep I would say more surprised than stumbled across. And that success is why Ford is bring back the Ranger. Which hopefully is successful as well, bc competition means consumer wins