Quote:
Originally Posted by Rodney2011
Cell phones.
If it doesn't fit on a cell phone screen it's out.
Swipe this, finger that.
One more step towards idiocracy.
|
We can try to belittle a generation of technological advancement, or we can capitalize. We know modern users appreciate visual data presentation, simple keywords, and clean displays. We also know that there are a lot less people doing their own installs for two reasons: less people know how to do the work; and cars are increasingly complex.
This is an opportunity for GM to double down on the experience and skill of certified technicians. If they think their technicians are capable of ZL1 drivetrain swaps on SS-badged Camaros, then they shouldn't be passive about it. This needs to be well-known. The following monologue should be part of ever Camaro and Corvette sale.
After signing buyer's order: "Congratulations on your Camaro. I'll get this paperwork to the manager to get your finance work started. Please fee free to flip through this binder of performance parts while you wait."
Upon return: "I brought you another coffee. It's going to take a few minutes to get you in the finance office. While we wait, I wanted to talk to you about Chevrolet Performance. A lot of performance buyers also buy aftermarket components. GM manufactured an incredible machine and will not void your warranty for parts that we see, and we even warranty these upgrades. We offer some custom parts as well as upgrades from higher trim packages, and we can roll these products into your financing if you like. Take a look at these." At this point, the salesman has already asked probing questions to determine if he or she is talking to a casual buyer or a performance enthusiast and should offer products that align with the kind of buyer present.