Quote:
Originally Posted by FenwickHockey65
Buick and Cadillac both can be seen competing somewhat with Lincoln. Ford doesn't have an all-out premium luxury brand like Cadillac, instead, they two entry-level luxury brands (if you can even consider Mercury as luxury), one of which (Lincoln) is attempting to move upmarket.
In a sense, Ford really doesn't have much to compete with Cadillac.
|
Figured that was the case, but IMO I think that Caddy, for all out lux..needs go to up market even more. I can kinda see Buick getting Mercury-itis with all the new vehicles coming out.
Prolly why Ford shoved Lincoln upmarket.
Never really been thought of this way, but originally..what were cadillac and Lincoln competing against initially? Think 1910-1920s (ho boy..)
Bentley? Buggati? (well.. maybe not but..) Rolls?
So maybe Caddy needs to go WAY up market while Buick takes the current Caddy place as the affordable luxury. Maybe it's time for a Domestic luxury renaissance? Step up the game for the imports?