Quote:
Originally Posted by snizzle
Just as an example, they produced about 4,508 GC SRT8s in 2016. Overall GC sales, 213,312. So roughly 2% of the overall GC market I would consider small, yes. The Durango SRT market percentage would be similar. As would a Tahoe SS i'm suggesting.
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You are correct that for Jeep it's a small market--the SRT's range from $70K-$80K. The Grand Cherokees range from $30K-$55K with leases for $299 on the lower end models. That's a HUGE price difference.
Now look at the Tahoe--ranges from $50K-$75K? How many $50K models do you see? I see none around. I have a '16 Tahoe LTZ ($73K) and I see at least half LTZ and half LT models driving around. I'm not even including the Denalis & Escalades I see. As mentioned above, the RST is a parts bin truck. People are already spending the money on these vehicles--unlike the SRT vehicles which are 2x the price of the mid level models they represent. My opinion is that Chevy could have offered this as a package all together--like a LT or Premier--and charged somewhere around $70K starting price. The Premier is the luxury version, the Z71 is the rugged version and the RST is the sporty version--that's how it should have been lined up.