Quote:
Originally Posted by DGthe3
Yes, small dark grey text over light grey, in an area that you're not really focusing on. An excellent way to ensure that everybody who sees the ad notices the disclaimer.
Certainly much clearer and more attention grabbing than having the voiceover guy explicitly say 'This is the Escala concept car. It will inspire the next generation Cadillac designs'
I mean, who pays attention to whats being said in a commercial vs seeking out the fine print? |
Well I for one have always looked for the fine print in commercials especially when something seems to be kind of a far out claim. How do you think I knew it Had that disclaimer?