[RLHMARINES]

Originally Posted by Expunge

You assume wrong.. All I have ever owned is Chevy's. And unlike anyone here I still own a ZR2, drove in to work today in my ZR2, and have owned ZR2's since August of '96. My '02 ZR2 when it was new was 22K.. which today is considered cheap, but now it barely gets you into a 4cyl, 2wd Colorado. Yes time goes on and there is inflation yada yada yada,, but I digress.

The 3 grand number I come up with is based on the price of a Colorado Z71 4x4 ext cab with tow package, that configuration comes out a bit above 34K.

Stop and think what really is added on the ZR2 versus the Z71?
Yes it has improved suspension, how much is that worth?
Improved shocks
Front and rear E locker vs. mechanical lockers
better tires and rims

Final price should be in the 37K - 38K range if you exclude the fluff I mentioned.

As to the Raptor comment, I compare it to the Raptor because it is a highly desired off-road truck and if you are going to have a Colorado ZR2 in shouting distance of the price of 50K then it can and should affect sales if the price is close to a Raptor. You cannot have a fullsize price on a midsize truck.

A 50K Raptor gets you a better truck(and how I do not like admitting this, since I am no fan of Ford) with a 450hp motor that also has a better resale value than the ZR2 ever will. That is why IMO I believe the ZR2 should start in the high 30's, to differentiate it from a Raptor since it will never be on par with a Raptor.

I want the ZR2's to sell well, not sit on the car lots like the 6th gen because the price is too high.

Top of the line midsize trucks have for a long time been priced near or above the fullsize price and I fell victim to this thinking decades ago as a friend of mine bought a loaded LTX Ranger back in the early '90's and I thought why spend that kinda full size money on a small truck. I understand now more than ever that his needs did not require a fullsize and he didn't want to settle.