[xc_SS/RS]

Originally Posted by crysalis_01

The non-enthusiast vehicle buyer of today is not so hung up on "tradition" aka v8's. Look at the shift in F-150 sales breakdown between the EB's and the 5.0.

They look at vehicles as carrying cases for ever more "new" tech. Like big iPhones, they just want more "apps" stuffed into them then the last version. So adding something new while still offering the "old" stuff in limited forms to us, the enthusiasts, seems to be the best marketing angle.

This is also spoken to by looking at major players in performance halos moving to hybridization; 918, P1, and the Ferrari The Ferrari.

While our pony cars are definitely not on the level of these supercars, giving the owner the chance to read that their new car incorporates tech similar to them will be a key selling point.

Will this hybrid system,be as aggressive as their supercar counterparts? Most likely not. Will John Q. public know difference behind advertising spin? Most likely not.

Good point, I'm sure it will sell just fine to the public. But it will alienate a portion of buyers because of it being a hybrid (performance or not), and more buyers if they drop the V8. A hybrid model will not be ideal in the aftermarket, but thats obviously not their concern lol

I'm not sure if the F-150 would be a good comparison here. The V8 is a more expensive option than the 2.7L TTV6, while the 2.7L offers better fuel economy (on paper) and it offers more torque at a lower RPM than the V8. Plus, the base motor offers similar towing capacity. Another notch in this argument is the fact that a 3.5L Ecoboost engine is the top engine, so no one is going for the big V8 anymore when theres a more powerful option. In my mind, Ford is trying to drive the V8 out of their engine line up. If they weren't so deadset on it I think the Ford GT would have gotten the Voodoo (packaging restrictions aside). So why would you upgrade to an engine with less torque than both turbo options, 10 more HP than the base motor, tows less, and gets less fuel economy for $1k over the base motor? Ford makes it a really difficult argument.

It'll be interesting to see the outrage from journalists and magazines until they drive it. Then it'll be a total 180 once they drive it.

Edited because I read the wrong stuff lol