[crysalis_01]

Originally Posted by MEDISIN

Apples to oranges really. You're comparing a small RWD sport-oriented luxury coupe/sedan to a mid-size FWD upscale/luxury sedan? How many people are cross-shopping these cars? Given the price and percentage fleet sales, of course the MKZ is going to appeal to a broader market.

2016 Sales YTD:
MKZ: 25,343
ATS: 17,723
CTS: 13,172
XTS: 16,389
CT6: 6,707
MKS: 4,647
Cont: 1,997

Now lets sort them by RETAIL sales YTD:
ATS: 16,872
MKZ: 15,712
CTS: 12,685
XTS: 11,144
MKS: 3,392
CT6: (?)
Cont: (?)

Ooops, now you realize much of Lincoln sales is fleet/rental.

Finally, let's sort them by actual transaction prices.

2016 ATP YTD:
CT6: $65,331
CTS: $54,642
Cont: $54,381
XTS: $53,047
ATS: $44,791
MKS: $43,527
MKZ: $39,299

Now you see why the MKZ outsells the ATS in total sales. It is larger, cheaper and sells a higher percentage to fleet. It's a fine people hauler/Uber car but its pricing and market position is more in line with Lexus ES, Acura RLX and Buick LaCrosse than with anything Cadillac has to offer.

Agreed, wholeheartedly. To be fair, I'm not the one who brought up Cadillac. . .

Originally Posted by DGthe3

I'd much rather have a CTS-Vsport over that. And I don't particularly want a CTS-Vsport.

Originally Posted by SSEssence

Anything based on a FWD chassis is not a Hot Rod to me even with 400 hp, I'll take a ATS V over that anyday!

Originally Posted by DRKS1D3

The interior looks great, the exterior is likeable (the integrated spoiler is very sharp), the wheels are hideous and too skinny. A more aggressive looking 5-spoke would be more attractive with ~275 tires on all corners. It is certainly no ATS-V.

Originally Posted by DRKS1D3

I wasn't insinuating that Ford was trying to make a direct adversary to the ATS-V. One can make the correlation between the two however. Ford has dropped a more powerful engine into this iteration of the vehicle in order to make it stand apart from its siblings of the same name. The ATS-V is in a completely different segment than what Ford is going for with Lincoln. They are trying to recapture the crowd that once adored the Lincoln luxury years ago. Heck, Lincoln was on the cusp of folding up with Mercury not too long ago. It's an interesting vehicle for a 50+ year old business executive; however, being 35, I'm more attracted to the ATS-V.

And honestly, i never would have brought up Cadillac, because of the very reasons you yourself mentioned. I was only responding comparison made by others and expressing why the current MKZ is the better option for Lincoln now, than a ATS/CTS style vehicle. Notice how not one of of the above posts said anything along the lines of "it's no LaX" or "I'd rather have a RLX".

As to MKZ's pricing aligning with Buick's, I'm not really seeing that completely, there is definitely overlap, but I imagine we'll only see aid overlap get smaller and smaller as Lincoln continues its current trend.


Yes there are more fleet involved but sales are sales. And Lincoln at this point need those sales to increase their revenue flow. Building a more "exiting" sedan that sells in fewer numbers, because of the reason you mentioned, does then no good to build a revenue stream...at this point.