Quote:
Originally Posted by shaffe
Where do you get those numbers from? the breakdown between fleet and retail? Legit just curious lol
And yes Lincoln IMO is not gunning for Cadillac yet. Lexus Acura and Buick like MEDISIN said do seem to be more of what Lincoln is going after right now.
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http://www.autonews.com/section/datalist22
November data is not posted yet - usually by the second week of the month. The Lincoln brand average fleet percentage for 2016 is 18%, up from 16% this time last year. Cadillac on the other hand is at 6% fleet YTD (in-line with other luxury brands). It's no secret FoMoCo has focused heavily on fleet sales this year to offset the contracting market. They look to finish the year at around 28% (up slightly from 25% most years). GM on the other hand has shrunk from 24% to 18% fleet as they focus on growing retail sales. Most of that shrinkage came from rental as commercial/government fleet is slightly more profitable.