[MEDISIN]

Originally Posted by crysalis_01

Therein lies the rub. Looking at the sales totals shows ATS being handily outsold by MKZ.

ATS 2016... jan-1,067 feb-1,591 mar-1,859- apr-1,737 may-1,630 jun-1,880 jul-2,119 aug-2,477 sep-1,770 oct-1,593 ytd-17,723

Read more: http://gmauthority.com/blog/gm/cadil...#ixzz4RYCznY9R

MKZ 2016 jan-1,946 feb-2,128 mar-2,480 apr-2,129 may-3,250 jun-2,760 jul-2,968 aug-2,754 sep- 2,447 oct-2,481 yrd-25,343

Read more: http://fordauthority.com/fmc/ford-mo...#ixzz4RYDdMWaE

Apples to oranges really. You're comparing a small RWD sport-oriented luxury coupe/sedan to a mid-size FWD upscale/luxury sedan? How many people are cross-shopping these cars? Given the price and percentage fleet sales, of course the MKZ is going to appeal to a broader market.

2016 Sales YTD:
MKZ: 25,343
ATS: 17,723
CTS: 13,172
XTS: 16,389
CT6: 6,707
MKS: 4,647
Cont: 1,997

Now lets sort them by RETAIL sales YTD:
ATS: 16,872
MKZ: 15,712
CTS: 12,685
XTS: 11,144
MKS: 3,392
CT6: (?)
Cont: (?)

Ooops, now you realize much of Lincoln sales is fleet/rental.

Finally, let's sort them by actual transaction prices.

2016 ATP YTD:
CT6: $65,331
CTS: $54,642
Cont: $54,381
XTS: $53,047
ATS: $44,791
MKS: $43,527
MKZ: $39,299

Now you see why the MKZ outsells the ATS in total sales. It is larger, cheaper and sells a higher percentage to fleet. It's a fine people hauler/Uber car but its pricing and market position is more in line with Lexus ES, Acura RLX and Buick LaCrosse than with anything Cadillac has to offer.