[DRKS1D3]

Originally Posted by crysalis_01

Therein lies the rub. Looking at the sales totals shows ATS being handily outsold by MKZ.

ATS 2016... jan-1,067 feb-1,591 mar-1,859- apr-1,737 may-1,630 jun-1,880 jul-2,119 aug-2,477 sep-1,770 oct-1,593 ytd-17,723

Read more: http://gmauthority.com/blog/gm/cadil...#ixzz4RYCznY9R

MKZ 2016 jan-1,946 feb-2,128 mar-2,480 apr-2,129 may-3,250 jun-2,760 jul-2,968 aug-2,754 sep- 2,447 oct-2,481 yrd-25,343

Read more: http://fordauthority.com/fmc/ford-mo...#ixzz4RYDdMWaE

Lincoln at this point has to get as many sales as possible to build revenue. That way they can later inject some excitement into the brand. For now the current crop of Lincolns and those in the pipeline as what LMC needs now. Are they what performance enthusiasts want? No. Are they steadily increasing sales for the brand? Yes.

It all makes sense. Theoretically, ~50 year olds should have more money to spend than ~30 year olds. On top of that, when Lincoln almost capsized with Mercury, many of their long time fans are now excited to see them putting out some new and innovative vehicles. After years of floundering around, it almost took them folding-up-shop to realize that it's time to get back in the game. There IS a market for American luxury.