Quote:
Originally Posted by DRKS1D3
I believe the ATS-V is aimed at the early 30 crowd. If I lived down south, I'd own one. Here in PA I have my SS as a weekend toy and my Cruze as a DD, whereas in Florida per se, I'd have the ATS-V as a DD. That ~$65k price tag is a little too steep to justify having it as a toy. It was smart of GM to make a cheaper V model.
It seems as if Cadillac and Lincoln are going in two different directions. Caddy more sport, Lincoln more old time luxury. I hope Lincoln can get their feet back under them. Competition between brands breeds success. 
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Therein lies the rub. Looking at the sales totals shows ATS being handily outsold by MK
Z.
ATS 2016... jan-1,067 feb-1,591 mar-1,859- apr-1,737 may-1,630 jun-1,880 jul-2,119 aug-2,477 sep-1,770 oct-1,593 ytd-17,723
Read more:
http://gmauthority.com/blog/gm/cadil...#ixzz4RYCznY9R
MK
Z 2016 jan-1,946 feb-2,128 mar-2,480 apr-2,129 may-3,250 jun-2,760 jul-2,968 aug-2,754 sep- 2,447 oct-2,481 yrd-25,343
Read more:
http://fordauthority.com/fmc/ford-mo...#ixzz4RYDdMWaE
Lincoln at this point has to get as many sales as possible to build revenue. That way they can later inject some excitement into the brand. For now the current crop of Lincolns and those in the pipeline as what LMC needs now. Are they what performance enthusiasts want? No. Are they steadily increasing sales for the brand? Yes.