[MikesZ]

Originally Posted by FenwickHockey65

And Sierra Denali competes with...what?

Not to mention that the full size truck market is completely different than the RWD sports coupe market. (Sport coupes = niche products, trucks = mainstream products)

Bottom line: GMC presents GM with a highly profitable division which they cannot ignore and will not kill. Not only that, GMC has a global presence, unlike Pontiac which was limited to the NA market. GMC generally attracts a wealthier customer base, some of which view Chevrolet as a "cheap" brand. In addition, GMC is on the track to begin offering premium features over Chevrolet, as evidenced by the Acadia (HUD) and the Terrain (Rearview camera standard, USB port standard).

Denali is just the high-end Sierra.