Quote:
Originally Posted by MikesZ
Fail. Sierra competes directly with Silverado.
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And Sierra Denali competes with...what?
Not to mention that the full size truck market is completely different than the RWD sports coupe market. (Sport coupes = niche products, trucks = mainstream products)
Bottom line: GMC presents GM with a highly profitable division which they cannot ignore and will not kill. Not only that, GMC has a global presence, unlike Pontiac which was limited to the NA market. GMC generally attracts a wealthier customer base, some of which view Chevrolet as a "cheap" brand. In addition, GMC is on the track to begin offering premium features over Chevrolet, as evidenced by the Acadia (HUD) and the Terrain (Rearview camera standard, USB port standard).