Quote:
Originally Posted by jcampos
I've made this argument before a long time ago. The new SS should have been the Malibu SS, chevy's chance to bring back that old skool heritage of the 60's Malibu SS. However, chevy didn't want to redefine the G8/SS/GTO look. Rather got lazy and made up a car like Pontiacs G8, we all see how well that did, psh. IMO, chevy should have lengthened the SS drop the top a smidge and square/modernize it more and slapped the Malibu SS emblem on it and it would have got a lot of the older generation guys a hard on for the car. Just IMO... but whatever chevy knows what their doing that is why the Chevy SS(???) is doing so well...
I think the new Malibu looks decent and that line up sells good, why wouldn't chevy bring back the Malibu SS??? 
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Or, they could expect a bit fewer sales at only a couple percent of the investment cost.
What you propose would cost as much to develop as the 5th gen Camaro did. And as such, it would need to sell in comparable volume to what the Camaro did in order to be viable. But, since only about half of 5th gen sales were SSs a Malibu SS would need to sell twice as well as the Camaro SS has. And there is no way that a bigger, slower, more expensive car with a less recognizable badge would get anywhere close to doing that.