Quote:
Originally Posted by CaptianSam
they want to rename it to RE-IMAGE it... new name equals new opportunity for new image...
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True, but they'd just done a re-imaging on their small car. I understand needing a fresh start after retiring the Cavalier, a car which had gone on for two decades, much of that with long periods of time between major refreshings and acquiring some negative perceptions. They've only been running the Cobalt for a few years...I think it's silly to change it already. It takes a while to build brand equity and I think they've given the Cobalt name needs to be given a chance.